STANLEY Black & Decker, world's largest tools company, introduced the Pro Line Series under Black & Decker brand for tradesmen and SME's, the first in the region to compliment their existing range of professional power tools and hand tools or projects industries and fabrication sectors. The launch event took place last Dec. 10 at Hotel Novotel in Dammam. Feroze Sulaiman - Country Manager, Stanley Black & Decker for KSA, introduced the product line. The series was launched with the tag line “Engineered for Trade” and presented by Shome Bag, Marketing Manager KSA of Black Decker Pro Line Series. Stanley Black & Decker introduced a new line of 22 handheld, corded, cordless, bench top and stationary power tools for tradesmen. The complete line is available through Mutawa Trading & General Services based in Dammam. The new line is a natural extension of the Black Decker brand and 80-year track record of providing best-in-class tools for semi-professionals. Faisal Shafique, BDM, Eastern Province, held demonstrations of tools, let traders experienced first-hand feel the power, ergonomics, and most of all ease of use of the new range. The participating audience felt that the new series is durable, reliable, and affordable. The company is planning to have similar launch event's in Riyadh and Jeddah in coming months.— SG
