New Laws of Commercial Registration and Trade Names take effect on Thursday    Civil Defense warns of heavy rains across Saudi Arabia until Monday    Saudi Exchange suspends trading of seven companies over financial disclosure delays    New fleet of 76 public transport buses starts operation in Jeddah on Tuesday Environmentally friendly electric buses introduced for first time    Foreign investors are allowed to engage in real estate business outside Makkah and Madinah Commercial speculation should not be the purpose of real estate transaction    EU preparing 'further countermeasures' to protect its interest, von der Leyen says    Tesla sales plunge after backlash against Elon Musk    Musk's X is suing India, as Tesla and Starlink plan entry    Israel announces expansion of military operation in Gaza to seize 'large areas' of land    US cancels visa of Nobel Peace Prize winner Oscar Arias    Danish prime minister refutes US claim on Greenland on visit to the Arctic territory    Aubameyang fires Al Qadsiah into King's Cup final with stoppage-time winner over Al Raed    Cristiano Ronaldo joins Fatal Fury: City of the Wolves    Saudi Arabia welcomes trilateral border treaty between Tajikistan, Kyrgyzstan, and Uzbekistan    Swedish table tennis legend Jörgen Persson appointed head coach of Saudi national team    Danilo Pereira fires Al Ittihad into King's Cup final with dramatic stoppage-time double    Screen time in bed linked to insomnia, study finds    Mexico bans junk food in schools to fight childhood obesity epidemic    Sweet sales surge ahead of Eid as Saudi chocolate imports top 123 million kg in 2024    Saudi creatives shine at Jeddah's Fawanees Nights with art, fashion, and storytelling    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    King Salman prays for peace and stability for Palestinians in Ramadan message King reaffirms Saudi Arabia's commitment to serving the Two Holy Mosques and pilgrims    Bollywood star Saif Ali Khan 'out of danger' after attack at home in Mumbai    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







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From blank canvas to the i-thobe... personal style has come a long way
Published in The Saudi Gazette on 18 - 11 - 2008

THOBE, the long white dress that men in Saudi Arabia have been wearing for ages, has been undergoing a metamorphosis. It has been white and simple all along, but no longer, giving way to new designs, colors, fabrics, and styles.
One of those leading that change is a young Saudi designer, Loai Naseem, who saw in the whiteness a canvas for his ‘designs' to take shape.
Asked how it all started, Loai, who graduated from the Art Institute of Houston in 1997, disclosed, “As a small boy I loved to draw buildings, flowers, nature. My mom – Hind Halawani, had an atelier for women's dress – mainly abayas and wedding dresses. She had a store and a big workshop. I grew up with my mom adding some touches to her design,” Loai said.
He helped her in doing a lot of designs for women before he went to the States to study fashion design, but didn't like it. So he changed over to graphic design, and while studying drew lots of designs for his mother. She loved these and her clients did too. “So, fashion design is in my blood,” he said.
“I like the color white; I love it and have used it a lot in advertisements and in my creative ideas and communications. But not any more.
We have more colors, our winter collection is black,” said Loai, who started as a graphic designer in an advertising agency in Jeddah where he worked for two years, and then as creative director for another agency till 2006.
In 2002 he started to change his dress. “I needed to wear a thobe but my style,” he explained. “My wife brought a tailor home who produced the designs that I gave him. I wore these at work and my colleagues liked, it,” he added.
In the beginning it was a hobby, and he didn't think that it would catch on and become a business. Loai began by making 100 to 200 thobes a year for selected clients, after that he resigned in 2006 to open the company in a big way. “We started with Jeddah, spread to Riyadh, and then Al-Khobar, and then another branch in Jeddah – the flagship,” he said.
“We are the first group who came up with the idea of changing from buttons to zippers. People didn't accept the idea in the beginning. But I wore these thobes, my friends did too until it seemed like everybody was wearing it. In Jeddah, people love it, but in Riyadh and Al-Khobar they still have not got the idea,” he said.
“We have a big area for designers who work on my ideas, and those of my wife – Mona Haddad, as well because she is the head of the department. We concentrate on different cuts, different colors, designs, and fabrics. Asked if the fabric is used depending on weather, he said, “Not really, because the weather in Jeddah is different from that in Riyadh and Al-Khobar. A thick fabric can be used in summer as well because all the time we are in our air-conditioned offices, homes, or cars. So I use the thick fabric, and I love the 100 percent cotton.” Fifty percent of the fabric is obtained from France, Italy, Germany, Japan and the other 50 percent is local.
In Riyadh and Al-Khobar people use silk all the time. “I don't prefer silk. I prefer cotton or mixed cotton, which is very good for day-today wear. Wool also only in Riyadh and Al-Khobar. We work according to the market and the season – summer, winter fall, autumn,” Loai said.
He said his dream is to open a training institute for young Saudis – male and female – to learn, feel and fashion and fabric. How to cut, design, how to match the colors. “It will come true, I am confident,” he enthused. __


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