HUAWEI – a leading global information and communications technology (ICT) solutions provider – unveiled the highly anticipated Ascend P7 in Saudi Arabia. The announcement marked the regional availability of the smartphone, which is now available from major retails across Saudi Arabia. Building on the success of its predecessor, the new 4G LTE-enabled smartphone redefines smartphone excellence with an array of innovative features, ultra-fast connectivity and easier navigation, all brought together in a new stunning design. Boasting a 5-inch full high definition display, incredible 8MP front-facing and 13MP rear-facing cameras and the latest intuitive Emotion UI 2.3, the Huawei Ascend P7 gives consumers an electronic edge. “Today Huawei has continued to push the boundaries of what is possible. The Ascend P7 challenges existing industry standards by redefining smartphone design, camera experience and connectivity, providing consumers with a truly innovative and premium smartphone,” said Ashraf Fawakherji, Vice President of Huawei Device Middle East. “We are confident that regional consumers will react well to the introduction of the Ascend P7 because of the host of incredible software and design features that are included in the device. Never have we been more proud of a smartphone that embodies our ‘Make it Possible' mantra.” Huawei completely redesigned the Ascend P7 from the inside out, significantly improving the performance of the smartphone's hardware and software to redefine user experience. Only 6.5mm in width, the Ascend P7 sets a new record as one of the slimmest 4G LTE smartphones in the market, available in array of colors including black, white and pink. “Our brand recognition among consumers globally and in the Middle East continues to grow at a rapid pace, in fact we are now ranked number three globally in terms of worldwide smartphone shipments. We look forward to see how consumers react to our latest line-up,” Ashraf noted. Huawei Ascend P7 offers enhanced strength and durability against everyday use with Corning Gorilla Glass 3 front and rear covers. It stands out from the crowd with a sleek, sophisticated metallic appearance created by a seven-layered rear surface treatment with a refined ‘spin effect' micro-pattern design. For intense visual clarity when viewing multimedia, Ascend P7 has a 5-inch FHD touchscreen display with 1920 x 1080 resolution, 445ppi and 16:9 aspect ratio. Take better selfies, or the ultimate group selfie – a ‘groufie' – with the leading 8MP 5P non-spherical lens front-facing camera that comes with a panorama function for panoramic selfie shooting, and 10 level auto-facial enhancement in beauty mode. Users can also take a selfie video with the 1080p HD video playback. Huawei Ascend P7 has an array of low-light settings with Sony's 4th generation BSI sensor, Image Signal Processer (ISP), IMAGESmart 2.0 software and f/2.0 aperture on its 13MP 5P non-spherical lens rear-facing camera to create unparalleled clear, rich pictures at night or indoors. Huawei Ascend P7's unique Ultra Snapshot function enables the user to be camera-ready 1.2 seconds after double-clicking the down volume button intuitively while in locked mode. Add an extra dimension to photos with the ‘Voice Photo' function which takes photos accompanied by 10-second audio clips for users to upload photos with special audio expressions on a variety of social media platforms. In addition to camera improvements, Huawei's proprietary Image Signal Processor (ISP) allows the smartphone to control a whole range of functions that mimic those found in professional digital SLRs, including autofocus, white balance, and noise reduction, for beautifully-optimized photos under any conditions. For people seeking even faster and seamless connectivity, Huawei Ascend P7 enables unlimited media viewing with ultra-fast 4G LTE speed and Huawei's unique dual antenna design to improve signal reception. Ascend P7 also uses smart network switching technology that stabilizes the connection even during weak signal reception to minimize battery drainage. Enjoy long-lasting continuous media viewing and data sharing thanks to the robust 2500 mAh lithium polymer battery and proprietary battery saving technology. Huawei Ascend P7 gives smartphone newbies the edge of an expert with the latest version of the intuitive, easy-to-use interface, Emotion UI 2.3, providing customizable lock and home screens, with two enhanced UIs for effortless navigation. Easily personalize the smartphone management software, including a harassment filter, permission manager, network and notification management, and power saving modes. – SG
