NADEC, one of the leading food, dairy and beverage companies in the Middle East and North Africa (MENA), has been recognized for its commitment to brand excellence and quality as per the international standers by the KSA arm of the independent authority and arbiter of branding excellence - Superbrands. The NADEC brand takes its place alongside the top brands from across a number of sectors, including FMCG, aviation and telecommunications. After being shortlisted by the Superbrands Council's stringent research selection process involving industry professionals from the world of branding, NADEC was awarded the official 'Superbrand' status. Eng. Abdul Aziz Mohammad Al Babtain, Managing Director, NADEC, said: “To see the NADEC brand recognized and awarded 'Superbrands' status is a significant achievement for us. It highlights the success of the brand equity and quality programs over recent years that have elevated the brand to a more aspirational level. This equity improvement, together with the other elements of the supply chain and sales have propelled NADEC's overall growth in the size of its operations four times on what it was 10 years ago, reflecting the company's eligibility to receive the award, adding that this global accolade translates how closely NADEC and its brand to the customers and consumers.” Patrick Satamian, chief executive officer, NADEC Foods, added: “This nomination reflects the professionalism and skills of the brand building capabilities at NADEC as well the team work with our partners. We have introduced a new umbrella brand campaign under the slogan ‘as good as it gets' as well as creating platforms such as the NADEC Farm and the NADEC Juice Lounge. We will continue to implement a number of exciting new projects throughout 2014 which we are certain will further improve our brand equity and support the recognition from the Superbrands council.” – SG
