Carrefour Saudi Arabia has been supporting products that are made in Saudi Arabia as part of its efforts to preserve the distinctive status of its international brand name. In order to confirm its national identify and its crucial role as part of the Saudi society, Carrefour Supermarkets in the Kingdom supports “Made in Saudi Arabia” products that would benefit members of the Saudi society and enhance their productivity and capability. Carrefour has been keen to fill its supermarkets with thousands of products (that are) made in Saudi Arabia after assessing their quality and checking if they comply with the highest international quality standards. In addition to that, Carrefour has displayed and offered these refined products to the consumer at the lowest prices. The company's efforts, it said, resulted in a comprehensive encouragement to the producer, who delivered high quality products that deserve being displayed in Carrefour international stores and the consumer, who became well aware and confident that all goods he buys from Carrefour contribute to supporting and developing the national industry. Since its establishment 10 years ago in 2004, Carrefour Supermarkets Saudi Arabia has strived to preserve the distinctive status of its international brand name, it said in a statement. To reach this goal, Carrefour has constantly focused on studying its customers and community's wishes in order to fulfill them and meet their satisfaction as a key component of Carrefour's success. Carrefour Saudi Arabia has earned ISO 22000, the highest international quality certificate, in addition to the fact that Carrefour's internal laboratories operate around the clock to ensure quality products and services to its clientele. — SG
