axiom announced Monday it is taking pre-booking orders for the Samsung Galaxy S5 in Saudi Arabia. The much-hyped and anticipated smartphone will go on sale at axiom stores across the Kingdom in early April. Customers can pre-book via www.axiomtelecom.com or at any axiom store by paying an SR500 deposit. All pre-booking customers will receive a free one-year mobile security subscription. “Smartphone fans have been eagerly awaiting the fifth iteration of this landmark device and, having attended the official announcement at Mobile World Congress last month and also had an in-depth hands-on trial, I can confirm they will not be disappointed,” said Faisal Al Bannai, CEO, axiom. “Samsung's drive to innovate and introduce features that make a genuine difference to daily lives has made them a major force in the industry, and our sales figures clearly show that Saudi Arabia is one of the company's most receptive markets. At axiom we are proud to be an official Samsung partner, and we continue to support what is undoubtedly cutting-edge technology with the value-added, world-class support services it deserves.” Samsung Galaxy S5 blends iconic design with modern trends to appeal to a range of consumer tastes and interests. It features a perforated pattern on the back cover creating a modern glam look. The superior camera functionality, featuring a 16 megapixel camera with an enhanced menu and user interface allows consumers to effortlessly take, edit and share photos. The advanced camera, lightning-fast network connectivity, dedicated fitness tools and enhanced device protection features will help consumers stay fit and connected in style. The Galaxy S5 finds its perfect companion in the Samsung Gear Fit, the industry's first curved, Super AMOLED wearable device. When combined, the duo is a complete fitness system, empowering consumers to stay physically active without sacrificing personal style or mobile connectivity. The Galaxy S5 also features an Ultra Power Saving Mode that will turn the display to black and white, and shut down all unnecessary features to minimize the battery consumption. — SG