THE Iconic Summer '14 collection for men is an embodiment of casual elegance, sophistication and attitude of the by-gone era. The collection will showcase three key trends that will ensure you look effortlessly stylish this season. 50's Return (Monochrome) Channel the inner chic retro man in you as you relive the fond memories of the 1950s with influences coming from the highways and byways of the US. Think bad boys, early rockers, 50s B-movies, all mixed in with retro monotone floral and geo prints and clean tailoring. Get the classic look with perfection in key pieces such as the updated trucker, the lux blouson, the Western shirt, structured blazers, tuxedo jackets worn over easy-fit jeans. White, black and grey will be the key colors infused with retro floral, tonal geos. Achieve this trendsetting look in fabrics like new polkas, satin shirt, micro ginghams, jacket weights and embroidery.
Cruise Resort The nautical trend is a statement that continues to linger and provides fashion an everlasting look that only evolves every season. This commercial, preppy-nautical trend brings together several of the season's key fabrics like natural linens- wovens/ jerseys, slubby canvas, smooth cottons, jacquard knits and wovens. Prints like florals, preppy spots and stripes and silhouettes form an easy and cohesive casual smart look. Inject the traditional midnight navy , shades of blue and white color scheme with a splash of bright summer hues like palm green, red and sunshine yellow as an accent. Get inspired by yachting and long leisurely cruises and sail right into summer in key pieces like printed shorts, resort shirts and jacquard knits. Mix it up with the season's essential Hawaiian floral prints as well. Reminisce- (Recollecting the past) Embrace the carefree outlook of a nomad and incorporate the rustic elegance in preppy summer smart casualwear enhanced with a refined, tailored aesthetic. From bold neo geo patterns, updated through textural applications and decorative geometric repeats, this is an ideal 70's summer holiday look. Earthy tones dominate the trend that reflects the influence of nature with shades of sand and beige with summer olives. Add to it a bright palette of vermilion orange and bright yellow which adds to the glory of summer. With the whole feel being relaxed, the fabrics too are light like natural linens, textured summer blends, cotton micro textures infused with mosaics all over and a generous dose of geometric prints. – SG
