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Nokia eyes inexpensive smartphones for billions
Published in The Saudi Gazette on 09 - 03 - 2014

NOKIA underscored its commitment to connecting the next billion to the Internet by releasing five new affordable handsets, including Nokia X, a family of smartphones that run Android apps, Microsoft services and signature Nokia experiences at the recently held Mobile World Congress in Barcelona, Spain.
The first device, the Nokia X, comes with a 4” IPS capacitive display and 3MP camera. The Nokia X+ is optimized for multimedia enthusiasts, who can enjoy even more games, music, photos and video thanks to more memory and storage. Both the Nokia X and X+ will be available in bright green, bright red, cyan, yellow, black and white. The third family member, the Nokia XL, boasts a 5” display with 2MP front-facing camera – ideal for Skype video calls – and a 5MP rear-facing, autofocus camera with flash. The Nokia XL will be available in bright green, orange, cyan, yellow, black and white. The entire Nokia X family is powered by the Qualcomm® Snapdragon™ dual core processor and supports Dual SIM, letting people switch SIM cards to get better tariffs.
The Nokia X will go on sale immediately, starting at EUR 89 and rolling-out in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa. The Nokia X+ and Nokia XL are expected to roll out in these markets starting early second quarter, priced at EUR 99 and EUR 109, respectively.
Nokia also unveiled two further handsets designed for people experiencing the Internet for the first time.
Adding to the popular Asha range of devices, the Nokia Asha 230 is the ideal introduction to full-touch mobile phones. The Nokia Asha 230 includes all the benefits of the Asha Platform, including Fastlane and access to popular social apps like Line, WeChat and WhatsApp. One swipe up from the lockscreen activates the Nokia Asha 230's camera, and one touch enables people to share images to their favourite social network. With a forthcoming software update, the Nokia Asha 230 will introduce 7GB of free cloud storage on Microsoft OneDrive, and the option to automatically back up photos to the cloud.
Priced at just €45, the Nokia Asha 230 is the most affordable Asha touch device ever. Available in single and Dual SIM variants, it will start rolling out immediately across Asia-Pacific, Europe, India, Latin America, the Middle East and Africa.
Nokia also introduced its lowest-priced, data-enabled phone: the beautifully designed Nokia 220, which makes the mobile Internet accessible to more people around the world. With its 2.4” color screen, dust- and splash-proof keypad, the Nokia 220 is a well-crafted choice for people experiencing mobility and the Internet for the first time, with Facebook and Twitter pre-loaded and Bing as the default search engine in the pre-loaded Nokia Xpress browser. Retail prices for the Nokia 220 start at €29.
Stephen Elop, executive vice president of Nokia's Devices & Services, said: “Nokia has connected billions of people around the world, and today we demonstrated how our portfolio is designed to connect the next billion people to great experiences.” – SG


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