Acer increases its long track record of successes and leadership within the PC industry achieving a historical result during third quarter of 2008. According to the worldwide market data released by analyst firm IDC, Acer reached the first position in the EMEA PC market (desk-based PC, mobile-PCs and X-86 servers) overstepping the first position for the very first time. Acer accounted for 21.3 percent of all shipments in the EMEA region as opposed to HP's 18.7. percent. According to IDC data, PC shipments in EMEA totaled over 27.8 million units in 3Q 2008, with a 27 percent increase YOY. IDC's preliminary results show Acer's extraordinary performance in the EMEA market with a YOY growth of 90.2 percent. The EMEA PC market performance was driven by strong demand on notebook solutions; in addition, the introduction of the new mobile internet devices line up (netbook), produced significant movements in the top 5 vendor positions. Acer's strong focus on mobile products and mobility enabled the company to act promptly on MID segment with the launch of the Aspire One and this lead to a robust growth in the EMEA market.
