Avaya is set to focus on the benefits of increased corporate mobility at GulfComms 2008, as the company urges business professionals from across the region to “Escape the Cube” and work from anywhere while remaining connected to colleagues and customers. GulfComms will provide the ideal platform for Avaya to demonstrate how its solutions aid employees at all levels within an organization to become more productive and collaborative, regardless of whether they work in an office-based “cube” or from on the road, at a customer site, or from home. As a leader in unified communications solutions, Avaya will showcase some of the industry's most affordable unified communications solutions while demonstrating its continued expertise in the contact center and IP telephony space. GulfComms takes place alongside Gitex - the region's largest IT exhibition on Oct. 19- 23. “Business in the Middle East increasingly demands that professionals at every level'escape the cube office environment and work from any location without compromising on productivity and efficiency. Avaya's solutions are about retaining that vital connectivity wherever people in the region need to work to achieve their aims - whether they are at GITEX, in a business partner's office, or in an airport,” explains Roger El Tawil, Director Channel and Marketing, for Avaya in the Middle East, North Africa and Turkey. Avaya will showcase its leading Contact Centre and IP Telephony solutions at Gulf Comms where experts will provide a better understanding of how an effective communication system improves the quality of customer service and bolsters operational efficiency. For example, one-number accessibility keeps employees tuned into office business even while they are out of the office “We have witnessed an increase in attendance and interest from customers and visitors each year that we've participated in this show. Escaping the cube is a concept that Avaya firmly believes will resonate with companies in the Middle East as executives at every level increasingly need to work in a mobile and flexible way to meet their business needs,” added El Tawil. __
