National Prawn Company (NPC), a global leader in environmentally friendly aquaculture farming, has announced that it will be showcasing the world's largest fully integrated desert aquaculture farm valued at $700 million at “Sea Food Expo 2008”, the region's only dedicated seafood event, which is slated on Oct. 27-29 at the Madinat Arena Conference Hall in Madinat Jumeirah Hotel, Dubai. The participation is in line with company's aims to expand its regional market share and strengthen its leadership as the largest fully-integrated “stand alone” prawn farm in the world. Additionally, NPC also aims to enhance its white prawn production, with the company aiming to raise its output to over 45,000 tons annually by 2010 from its current annual production of 15,000 tons. NPC is situated south of Jeddah and boasts of leading-edge technologies that adheres to sustainability and high quality aquaculture farming standards. With a 3,000-strong workforce, the company maintains a completely self-sufficient farming operation - from power and water through to pond, plant and infrastructure construction. Company officials have revealed that NPC's strong presence at the “Sea Food Expo 2008'” for the second year in a row is part of their aims to leverage the aquaculture and fisheries market, which is projected to exceed 123 million tons by 2009. “We are witnessing growing demands for our main products as supreme quality, texture, color and a uniquely brilliant taste are what makes our prawns one of the most sought after by chefs and food professionals throughout the world, and we are once again proud to take part in such a high profile event such as Sea Food Expo 2008,” said Mohamed Gamal Zaki, Marketing Support manager, National Prawn Co. “Our presence at the event will be marked by our world-renowned white prawns, which we distribute to over 30 countries. Further, we have high expectations that this will spill over to our expansion into fish aquaculture, which we will be undertaking very soon.” In addition to its products' outstanding taste and visual appeal, NPC also takes pride in offering buyers and consumers the confidence that they are purchasing a fully sustainable food product. __
