WALDORF Astoria Hotels & Resorts, Hilton Worldwide's luxury brand, announced Wednesday the opening of Waldorf Astoria Dubai Palm Jumeirah, continuing the brand's global expansion. With breath-taking views of the Arabian Gulf coastline and some of Dubai's famous landmarks, the 319-room Waldorf Astoria Dubai Palm Jumeirah exudes the true luxury, world-class amenities and sophistication for which the brand is known. John T.A. Vanderslice, global head of luxury and lifestyle brands, Hilton Worldwide, said: “Waldorf Astoria's celebrated lineage combined with the brand's definition of luxury is enjoyed by discerning global luxury travellers worldwide. The increasing number of international arrivals into Dubai and the growing aspiration of visitors to explore the Emirate's iconic island has created a demand which we can readily satisfy with the opening of Waldorf Astoria Dubai Palm Jumeirah.” From arrival to departure, guests of Waldorf Astoria Dubai Palm Jumeriah are not only embraced by this iconic hotel, but also welcomed by True Waldorf Service – a service initiative that assigns a personal concierge to each qualified guest who acts as their primary contact, before, during and – an industry first – after a stay, to guarantee every want and request is met. Positioned on the East Crescent of Palm Jumeirah and boasting a wealth of superior services, amenities at Waldorf Astoria Dubai Palm Jumeirah fittingly reflect the inspirational environments of the brand. Guests will be spoilt for choice with a selection of six sumptuous restaurants offering the finest cuisine, including a jewel in the culinary crown, the New York inspired Social by Heinz Beck, a fashionably stylish eatery by multi-award winning master of gastronomy, European chef and author Heinz Beck. The hotel also features other mouth-watering options such as Lao, bringing innovative, stylish south-east Asian contemporary dining; Mezzerie, locally-inspired arabesque dining at its most luxurious; Palm Avenue, a chic oasis in the heart of the hotel's elegant gardens and Serafina, an authentic and refined Venetian offering. The centerpiece of the hotel is Peacock Alley, named after the famous high-society promenade lounge which connected the original Waldorf and Astoria hotels in New York and was known as a place to see and be seen. Also drawing on the illustrious Waldorf Astoria heritage is the addition of a stunning lobby clock. – SG