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ASUS rolls out ‘unthinkable' versatile devices
Published in The Saudi Gazette on 01 - 01 - 2014

ASUS, one of the top-three notebook vendors and maker of the world's best-selling motherboards, launched Tuesday extremely hi-tech Transformer Book T100 and Transformer Book Trio in Saudi Arabia.
The launch event was attended by Leon Yu, Regional Head of ASUS; Mahiuddin Khasru, Business Development Manager at ASUS; MT Ma, Country Product Manager for notebooks at ASUS and Yasin Chen, Country Product Manager for Tablets at ASUS.
Jonney Shih, Chairman of ASUS, said “ASUS is a leading enterprise in the new digital era which designs and manufactures products that perfectly meet the needs of today's digital home and office environment. ASUS offers a broad portfolio of devices that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones.”
He further mentioned, “Our new products are designed considering the changing user demands. The Transformer Books are highly capable and sophisticated perfectly fitting into current era's highly challenging corporate environment and fast lifestyle.”
During the launch event, Leon Yu, Regional Head of ASUS, stated, “Transformer Book T100 and Transformer Book Trio have the productivity of a laptop and flexibility of a tablet. Therefore, these devices are ultra-portable, highly consumer-oriented and have flattering looks with an added advantage of a long-lasting battery. Both products feature a two-part dockable design which is a result of unique combination of the productivity of a laptop with the portability of a tablet and the flexibility to switch between the two in an instant.”
“Transformer Book T100 features a 10.1-inch ultraportable laptop with an Intel® Atom™ ‘Bay Trail' quad-core processor and a detachable HD display that can be used as a standalone Windows 8.1 tablet. With a slim design and durable finish, Transformer Book is not only one of the lightest laptops currently available at just 1.07kg, but also one of the lightest 10-inch tablets around, at 550g. Therefore, this device has high compatibility, detachable touch screen and exceptionally long-lasting battery,” said Yasin Chen. — SG


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