Qassim emir launches 52 health projects costing a total of SR456 million    BD and INS partner to elevate standards of infusion care in MENAT    Dubai Design Week launches its 10th edition, celebrating creativity and innovation    GASTAT: Passengers of public transport bus and train soar 176% and 33% respectively in 2023    Fakeeh Care Group reports 9M-2024 net profit of SR195.3 million, up 49% y-o-y driven by solid revenue growth and robust profitability    Italy's 'Libra' to arrive in Albania with just eight migrants on board    South Africa shuts border crossing with Mozambique over poll unrest    French families sue TikTok over harmful content that allegedly led to suicides    Harris tells supporters 'never give up' and urges peaceful transfer of power    HRT does not impact life expectancy — UK health body    Liam Payne's body to be flown back to the UK    Neymar suffers muscle tear, out for 4-6 weeks    Suspect arrested for banking fraud totaling SR493 million as Nazaha pursues corruption charges    Building the future of the region's leading aviation hub Saudi Airport Exhibition 2024 to be held on Nov. 11-12    Arab leaders and heads of state congratulate US President-elect Donald Trump    Crown Prince hails Saudi medical team that performed world's first fully robotic heart transplant    King Salman and Crown Prince congratulate Trump on winning US presidential election    Al Nassr secures 5-1 victory over Al Ain to edge closer to knockout stage    Al Ahli extends perfect start with 5-1 victory over Al Shorta    Mitrovic's hat-trick leads Al Hilal to 3-0 victory over Esteghlal    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Filipino pilgrim's incredible evolution from an enemy of Islam to its staunch advocate    Muted Eid celebrations for millions of Nigerian Muslims    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



GCC appetite for fine foods spurs international brands' businesses
Published in The Saudi Gazette on 15 - 12 - 2013

SEAFEX, The Speciality Food Festival and Sweets & Snacks Middle East, the region's only dedicated platforms for the seafood, gourmet and fine food ingredients, confectionery and snacks sectors, drew to a close with strong sales and substantial business reported by participating exhibitors.
The influential niche food trade shows, which took place at the Dubai World Trade Centre (DWTC), attracted more than 400 specialist food & beverage companies and 12,285 visitors from every corner of the globe, looking to tap into the lucrative opportunity that the GCC food services industry represents.
“The sales and business leads generated at the shows highlight the significant roles they play in facilitating trade in these fast-growing markets. From family teahouses to global manufacturers of chocolate, we have received positive exhibitor feedback on the quality of visitors and the shows' success in attracting a highly-targeted, niche market,” said Trixie LohMirmand, Senior Vice President, DWTC.
The fourth edition of The Speciality Food Festival, the Middle East's only dedicated gourmet and fine food trade exhibition, highlighted its success at reaching its target audience, with millions of dollars worth of business conducted during the show.
First time exhibitor, LE Group Industries LLC, a premium distributor of American long grain rice that is produced and packaged in Brazil, benefited from the show's reach and contacts with key decision makers in the Middle East and Africa.
Agustin Caceres, VP Operations, LE Group Industries LLC, said: “During the show we have met with key suppliers from Georgia, Iran, Afghanistan and Nigeria – key markets for us that we've struggled to reach in the past. With over $1 million of gross sales conducted during the show and more than $5 million forecast to complete in the coming months, we will definitely be back next year.”
Following last year's highly-successful inaugural edition, SEAFEX, the region's most influential seafood industry trade show, was particularly well received in a region where fish often tops the menu. The show saw a 38 percent increase in exhibitor space with representative companies from a total of 28 participating countries, including Argentina, Austria, Canada, China, Denmark, Korea, Malaysia, Myanmar, Seychelles, Peru, Vietnam and Yemen.
The significance of SEAFEX for participating countries was reflected in visits to the show of a number of high-ranking government, ministerial and trade delegations. These included the Northern Ireland's Enterprise, Trade and Investment Minister Arlene Foster, who reflected on SEAFEX's potential for North Irish suppliers following a visit to her national pavilion: “Northern Ireland's food and drink industry is one of our most successful manufacturing sectors and one which has a long standing commitment to exporting. The global focus and trading experience of Northern Ireland companies means that buyers can count on them to supply quality products on time, every time and at competitive prices that ensure value for money.
SEAFEX was an exciting opportunity for our local companies to make face-to-face contact with buyers and decision makers from the grocery, wholesale and speciality retail sectors. I am confident that our participation in SEAFEX will allow us to make the contacts we need to successfully bring new seafood brands and products in to GCC markets.”
Representatives from Walter Ewing's Finest Smoked Salmon, one of the premium Northern Ireland producers of salmon and shell fish, were ‘thrilled' with trade response to their products. “As a producer of premium organic salmon and shellfish, our market is very niche,” said Crawford Ewing, the company's Co-founder. “SEAFEX has been an ideal platform for us to reach an important target market and we are thrilled with the quality of visitors to our stand. We leave the show with a number of very promising leads.”
First time exhibitor at SEAFEX, Eurabia, chose the show as a platform to launch its range of speciality fresh seafood and aquariums. The show ‘exceeded expectations' according to CEO, Jurgen Scharkosi: “SEAFEX provided us with excellent regional exposure – we reached customers in Saudi Arabia, Bahrain Kuwait and Oman as well as our target customers in the UAE. We received over 3 tons of orders during the show and we expect more to be finalized over the coming months. We are really pleased and will definitely be returning next year with an even bigger stand.”
The region's largest and most influential trade show for the snack and confectionery industry, Sweets and Snacks Middle East, provided a truly international platform for product selection, with more than 182 specialized exhibitors from 34 countries showcasing both sweet and savory snacks and confectionery.
The world-renowned German producer of innovative confectionery specialities, Eichetti, returned to Sweets & Snacks Middle East with high hopes. Commenting on their participation, Ramona Keller, Export Department, said: “This is the second time that we have participated at Sweets & Snacks Middle East. After attending last year we saw a substantial increase in our regional market share and our ongoing Middle East expansion will be helped via several excellent business contacts and potential contracts we have mined this year.”
Leading local chocolatier, BMB Group confirmed the importance of Sweets and Snacks to its annual growth. Bilal Ballout, Co Founder said: “Sweets and snacks consistently delivers contacts and contracts with key clients in the region's confectionery industry, contributing significantly to our yearly growth which stands at 40 percent a year to date.”
First time exhibitor to the show, Fruidoraix, a specialist confectioner and family-owned business from the South of France, was another satisfied customer. Daniel Eisenberg, the company's Export Manager, said: “Our specialist almond-based confections and nougat products are especially popular and while we do supply private Middle East customers for weddings and celebrations, our aim here was to identify potential retailers. I'm pleased to say we've done just that.”
Special features taking place during the shows included a full schedule of inspiring cooking demonstrations from some of Dubai's top chefs at the dedicated Chef's Corner. Presented by the Baking and Pastry Guild, the demonstrations complemented the gourmet show's position as a forum for specialist buyers, chefs and suppliers to review, showcase and sample products, and as a meeting place for networking and closing business transactions.
“This year's successes demonstrate the shows' collective position as the only dedicated trade platforms for the gourmet, seafood and sweet & snacks industry. The shows delivered exceptional business opportunities, showcased industry excellence and talent, and facilitated knowledge exchange at a truly global level,” LohMirmand added. —SG


Clic here to read the story from its source.