L'Azurde, the leading gold and diamond group, confirms its strong presence in the MENA markets by unveiling a new collection for brides consisting of jewelry pieces holding designs that reflect the concept of luxury called “Farahi”. “Farahi” Collection, which consists of various designs inspired from the whiteness of the wedding dress and made from 18-carat white gold, reflects the personality of every bride. The designs mesh with the Arab spirit in general and the women in Gulf market particular, and offer the Arab women the jewelry they deserve in gratitude for their long and faithful relationship with L'Azurde's jewelry. What distinguishes “Farahi” Collection this year is the focus on the creativity by presenting classic and modern designs to meet all the brides' desire for uniqueness during this occasion. L'Azurde's designers were able to craft classic designs with the utmost simplicity, while maintaining the character of luxury to the brand. As for the modern designs, L'Azurde knew that the bride will definitely be captivated by the modern designs and will sparkle in them to be the focus of attention in the night of her life. Ayman Al Haffar, Executive General Manager, L'Azurde Saudi Arabia, said: “ L'Azurde is proud to be the only in its field to present a new brides' collection every year even more brilliant and outstanding from previous years. L'Azurde's experience made it understand women in all their different characters and traditions to always fascinate them and consistent with each unique personality.” – SG
