Saudi FM calls Indian, Pakistani counterparts to discuss developments    Al Hilal thrash Gwangju to reach AFC Champions League Elite semi-finals    Saudi Arabia cracks down on fraudulent Hajj campaigns, urges pilgrims to use official channels    Nammos Amala Resort to open soon with Saudi-Greek designs    Saudi Arabia completes 674 Vision 2030 initiatives, achieves 93% of KPIs as ninth-year milestone marked    Literature Commission inaugurates Saudi Pavilion at Muscat Book Fair    Saudi Minister of Culture holds talks with his Costa Rican counterpart in Jeddah    Alkhorayef praises advancements in Al-Kharj food industries sector    MHRSD: 80% of recruitment offices are non-compliant with regulations    At least 50 Palestinians killed in Israeli strikes across Gaza    Teenage girl killed in French school stabbing attack    Trump claims meeting with China after Beijing denies any trade negotiations    GACA chief chairs 16th meeting of the Steering Committee on aviation's strategy    Saudi Theater Commission launches its Work and Learn Project in UK    The season has begun — and one comment shook us all    Jennifer Lopez dazzles in Jeddah with a Formula 1 performance    Saudi Arabia open to expanded 64-team World Cup in 2034, says sports minister    Average life expectancy in Saudi Arabia rises to78.8 years    Film Commission launches 'Cinema' initiative to enhance content    Famed Philippine film star Nora Aunor dies at 71    Pakistani star's Bollywood return excites fans and riles far right    Veteran Bollywood actor Manoj Kumar dies at 87    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Splash celebrates ‘20 years in love with fashion'
Published in The Saudi Gazette on 11 - 10 - 2013

Simplicity was the key at the Splash “Forever More” fashion show with 45 models sashaying down the runway in strong silhouettes and elegantly tailored dresses in dark hues of black, red, gold, royal blue, purple and emerald. — Courtesy photo

DUBAI — Love was Splash's vision at the recently concluded AW'13 fashion show, encompassing both new and classic modes of fashion resulting in fun elegance. Titled ‘Forever More', the show was a reflection of Splash's love affair with fashion.
Taking its cues from "20 years in Love with Fashion", the current campaign from the brand that is celebrating its 20th anniversary, the show enthralled the 3,000-strong audience of style-conscious aficionados of the region.
Tugging at the season's trends to showcase a collection that is talk-worthy, the AW'13 Splash catwalk at Madinat Arena came alive with trends like sweet romance, folklore, varsity and winter sports for men and women.
The show opened in a theatrical style with a model emerging from clouds on a swing amidst mist and fog followed by a poem played on the piano.
Simplicity was the key as 45 models sashayed down the runway in strong silhouettes and sleek tailoring highlighting the looks in dark hue shades of black, red, gold, royal blue, purple and emerald, bringing in the much needed warmth for the season. The set-up featured a sophisticated and poetic take on romance through the eyes of a high-street retailer with white sound elements that are inspired by nature adding to the more subtle and thought heavy imagery with instrumental and cinematic music binding together the entire show.
Speaking on the unique design and concept of the show, Raza Beig, CEO, Splash & Iconic, said, “2013, is a very special year for us and we want to celebrate our turning 20 in every activity that we do. At Splash we have always strived to work on unique concepts and sets, and this time we tie-in the season's trends with the theme of love — love for fashion. Presenting a collection of high-street must-haves from the brand, the show was one big display of affection as our commitment and vows to fashion were renewed with every walk down the runway.”
“With an aim to maximize the reach of our shows and celebrate fashion on a larger scale, we live-streamed our three shows on our social media platforms along with other leading online platforms across the region, where we hope that half-a-million or more fans and consumers watch the show.” Raza said.
The Splash Forever More set was divided into two specially made sections, the runway which had mesh hearts and LED lights as a backdrop and the after-party arena which was a color display of red with visual projectors and hearts bringing alive the Love Splash, Love Fashion Campaign. – SG


Clic here to read the story from its source.