A rare privilege not just for Malabar Gold & Diamonds, but for the worldwide retail jewelry sector has been attained with the grand inauguration of the 100th showroom on Sept. 28 at sector 43, Gold Souk, Gurgaon. The worl-dclass showroom was inaugurated by the Cricket legend Padma Shri Kapil Dev in the presence of Malabar Group Chairman M.P. Ahammed, Group Executive Director Asher.O, directors and guests. Celebrating 20 glorious years of business with 100 retail outlets and 10 wholesale divisions in India and the GCC (Gulf Cooperation Council), Malabar Gold & Diamonds – structured on a robust and holistic base, is managed by a 7,000 strong team and supported by 1,600 investors with a turnover of Rs.22,000 crores – is now one among the leading international jewelry brands. “The celebration is dedicated to our customers as a thank you gesture for appreciating our innovations and pioneering efforts in jewelry retail for the last two decades. As part of this, we will be offering customers exclusive privileges during the 23 days celebrations,” said MP Ahammed, Chairman, Malabar Group. To mark this achievement, the jewelr announced free gold medal offer throughout GCC & India. Around 400,000 medals is planned to distribute to its customers as gifts for purchases. The customers can avail the free gold medals with every jewelry purchases worth AED 3,000 and above. This offer is valid until Oct. 20. The new showroom showcases an extensive range of collections such as Ethnix – hand crafted designer jewelry, Era – uncut diamond jewelry, Divine – Indian heritage jewelry, Starlet – specially designed for kids and the Precia – a collection of precious gems jewelry. Malabar Gold & Diamonds also has an exclusive collection of stunning diamond jewelry under Mine. Besides, the showroom displays silver articles and premium national and international watch brands like Rado, Tissot, Titan, and Fastrack among others. “We have chalked out a long-drawn strategy to attract more and more young men and women and widen our product offerings to a more global audience. The company is embodying a change to help scale greater heights and to serve discerning customers better. As a step in this direction, Pink chic-the new mini boutique, Everafter wedding bands & Valent - men's brand will be launched during the 20th anniversary celebration span. We are looking at a younger and more elite crowd that has a strong affinity towards the latest trends. Malabar's new avatar in verticals is all set to create a mark within this niche,” M.P. Ahammed further said. Shri Kapil Dev said “Malabar Gold & Diamonds, with their deep-rooted business ethics and the goodwill that they have created over the years, are sure to go a long way- both in India and in the global markets. I wish them all the best.” — SG