Ford and Lincoln vehicles recorded the best ever retail sales during the Ramadan period (July and August) this year, with nearly 15 percent increase over the same period last year. The sales boost was largely owed to the growing popularity and show of confidence from consumers on both brands' nameplates. Year to date August sales for both Ford and Lincoln grew by about 20 percent. “It's quite a feat to achieve our best-ever retail sales during this year's Ramadan season,” said Thierry Sabbagh, Ford Middle East's regional Sales director. “With such overwhelming confidence from customers around the region, Ford and Lincoln brands are sure to stay on track in achieving continued growth and capturing market share, thanks to our world-class lineup featuring class-exclusive technologies and innovations you wouldn't normally expect.” Ford Explorer, a consistent favourite among customers in the region, recorded the highest increase with a total 67 percent versus the previous year. Ford Edge was the second best-seller in the GCC and Levant markets with 41 percent higher sales. Ford Taurus showed what it takes to be the flagship sedan with a 72 percent uptick in sales over the same period last year. As for Lincoln, Ford Motor Company's luxury brand sales have grown by 25 percent during the July-August period, reiterating the growing demand for its latest models such as the MKS full-size sedan as well as the MKX compact crossover. And with the upcoming launch of the all-new Lincoln MKZ, Lincoln promises to delight its customers as it presents the new generation of the brand, reinvented in every way, from design, to technologies and sporty performance. “With such dynamic momentum achieved so far and our upcoming new model launches over the next few months, both the Ford and Lincoln lineups continue to grow and offer compelling models that suit every customers' needs and budgets,” added Sabbagh. “We are well on track to achieve yet another successful year, and are eager to offer our latest models such as the all-new Ford Ecosport compact SUV and the Lincoln MKZ luxury sedan to our customers.” — SG
