On Tuesday night, on the pitch of Camp Nou, Barcelona Club President Sandro Rosell welcomed Qatar Airways and Chief Executive Officer Akbar Al Baker into the Barcelona Club family. “Our Club has more than 100 years of history with many glorious moments. Qatar Airways is a young company which is full of enthusiasm and which, like ourselves, strives for excellence in everything it does,” said Rosell presenting Al Baker with an autographed jersey. “Both of us are expanding globally in the world, with more and more supporters and customers and we share objectives which will consolidate our partnership” “We are proud to be uniting with a team that upholds one of my country's core visions: uniting the world through sport, enriching societies through sport, and creating opportunities through sport” said Al Baker who in turn presented Rosell with a model of the Qatar Airways 787 Dreamliner. “Football Club Barcelona is a team that unites the world. And Qatar Airways is truly a global connector. A perfect match – bringing your fan base closer to your hearts and home.” Invited guests had the opportunity to witness the official team photo which included Rosell and Al Baker and the 22 members of the Barcelona Club first team wearing this season's new official jersey. Youngsters from the FCB Escola children's squad also joined the team on the pitch. During a reception following the launch, the airline presented its newest global television campaign entitled “The Arrival” an integrated campaign supporting Qatar Airways' sponsorship of FC Barcelona, the first commercial partnership in the club's 114-year history. The 90-second ad, which launches today, centers on a Qatar Airways flight attendant touching down in the Land of FC Barcelona, disembarking the Qatar Airways 777 and taking a journey through this incredible destination to the famous Camp Nou Stadium. Throughout her adventure she encounters some of the club's most famous players, past and present, experiences the rich history of FC Barcelona and meets the fans at the heart of the club. Since its beginnings, FC Barcelona has been characterized by being not just a football organization, but also a powerful force for globalization, solidarity, integration and social cohesion. Qatar Airways fully identifies with these values, which is why this partnership between both organizations is much more than just a simple economic alliance. Furthermore, Qatar Airways' partnership with FC Barcelona will help to position the airline in the world. — SG
