Al Mazaya Holding, the region's leading real estate developer, has announced that the focus of its general strategy for the coming period will be on diversifying its revenue generating sources in a bid to stake its claim on a significant portion of the GCC's booming investment market and to follow the current growing trend of investment in real estate assets. The firm has set up new subsidiary companies to support its initiatives for achieving the objectives of the mother company. One prominent Al Mazaya subsidiary is the DIFC based Mazaya Investments, which has now obtained all the necessary licenses to commence its operations, which include setting up and managing investment and real estate funds and portfolios. Al Mazaya is gearing up to establish a number of revenue-generating assets on a long term basis through the construction of several projects currently in the planning stages, such as the 28-story office tower to be built on plot No. 38 in the Downtown Jebel Ali precinct and the 60-storey Al Mazaya Tower on Sheikh Zayed Road, which is being developed on an area of 630.000 square feet and is scheduled for completion in December 2010. __
