Microsoft has reduced the estimated retail price (ERP) for its Xbox 360 family of consoles in the Middle East effective Friday (today), the company said. Now with an entry-level ERP of SR799 and offering a plethora of exciting and broad entertainment in the living room, Xbox 360 is the true home of mass market entertainment with something to offer for every interest and budget. The company also launched the new addition to the family of Xbox 360 consoles, the 60 GB Xbox 360 with triple the storage space of the original console, at a reduced price of SR1049 (ERP). The Xbox 360 Elite, which comes with a massive 120GB hard drive, will have an ERP of SR1,449. The Xbox 360 Arcade console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, will have an ERP of SR799. The new ERPs are part of Microsoft's ongoing strategy to open up the ultimate in high-definition gaming and entertainment to an even wider audience, with something for everyone. The Xbox 360 platform is offering a stunning games portfolio for all ages and interests. “We're proud to be expanding the reach of Xbox as the first next-generation console to break the SR800 barrier, making the platform up to SR1,000 less expensive than competitors” said Obaida Abu Aisheh, head of Microsoft Entertainment and Devices Division Saudi Arabia. “History shows that the majority of console sales happen after this price point has been breached, and we're well positioned to take advantage of this mass market pricing. We're passing on the benefits of being the first console to sell over 20 million units worldwide, and of the ever-expanding ecosystem of Xbox, to consumers.”
