THE Dubai Shopping Festival Office (DSFO) recently announced a new initiative, ‘Eid in Dubai' to further Dubai's position as the region's most desired tourist destination. Mall officials and retailers in the emirate have applauded the new DSF Office initiative and said it would certainly augment the retail trade sector during the Eid period. Shopping malls will reflect the festive spirit through Eid decorations in addition to handing out Eid sweets, and retails outlets will welcome visitors and shoppers with the traditional ‘Eidakom Mubarak' greeting, creating an environment of celebration for all. Eesa Adam, Head of the Dubai Shopping Malls Group, said that the latter half of Ramadan is “a high season during which retailers and store owners prepare every year by offering huge discounts and promotion campaigns.” “Shopping malls in Dubai witness constructive competition during this festive period and draw in a diverse range of shoppers through demand for goods such as garments, perfumes, cosmetics, etc. The new initiative will significantly contribute in increasing the visitor base by attracting tourists from around the world during Eid-Al-Fitr and Eid-Al-Adha, which are celebrated occasions in the Islamic calendar, ” said Adam. Tawheed Abdullah, Managing Director of Dubai Gold & Jewellery Group, said the gold and jewellery sector would be one of the most positively affected entities by the new initiative. “Gold retail outlets will decorate their facades in celebration of Eid-Al-Fitr besides launching special promotion campaigns to attract shoppers,” he said, adding that ‘Eid in Dubai' is likely to enhance the global status now held by Dubai as the City of Gold.
