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Fashion show for veiled women
Saudi Gazette report
Published in The Saudi Gazette on 14 - 09 - 2008

The first ever fashion show for veiled women will be inaugurated here on Sept. 18.
The fashion show, the brainchild of three young Saudi girls – Luma Al-Ghalib, Hida Al-Harthi and Lujain Al-Mu'allimi – aims at demonstrating the greatness of Islam and it intends to erase the stereotyped image about Saudi women and young girls in particular.
The idea to organize a fashion show for women was nurtured and developed while the three girls were participating in a summer camp last year in Switzerland. Their decent dresses and the simple designs attracted the interest of several foreign girls in the camp, Al-Watan said.
Luma, 19, said the idea crystallized in her mind when other girls in the camp were asking about her veil. She started explaining what the veil (Hijab) means for Muslim women and how they wear it.
She said when she came back home, she told her friends about the idea of organizing such a show in Jeddah and they started designing several head cover designs.
Luma said the great response shown by their friends and relatives encouraged them to sell their products to retail shops dealing in women's accessories.
“To our surprise shop owners called us ordering more head covers and caps. Thus, the idea of organizing a show emerged in our minds,” Luma said.
She said they will extend an invitation to several Saudi women and residents in the Kingdom especially non-Muslims so as to acquaint them with the glory of the Islamic traditions.
Luma said the show may generate about SR150,000. The girls plan to donate part of the profits to some Qur'an memorization societies in Jeddah. __


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