LENOVO launched Monday its latest smartphone portfolio for the first time in Saudi Arabia. Consumers in the Kingdom will become the first in the region to get their hands on six new models, including the unique and exclusive Lenovo K900 smartphone. With each Lenovo smartphone designed with specific customer needs in mind, the portfolio offers a full range of carefully considered design innovations and functionality that fits every style, personality and pocket. Lenovo smartphones launched in Saudi Arabia include K900 for tech-savvy power users; Lenovo P780 for the professional who demands long-lasting battery, USB on-the-go and business applications; the stylish S920 and S820 for heavy multimedia users; and the affordable yet fully loaded A706 and A390. Commenting on Lenovo's entry to the highly competitive MEA smartphone market, Gianfranco Lanci, Lenovo EMEA President, said: “Whether smartphone, laptop or tablet, Lenovo designs smart connected devices to enable those who do. Lenovo's ambition is to lead the PC+ era and today's launch is further evidence of commitment to our strategy. Smartphones are fast becoming a primary platform for work, entertainment and social networking for consumers and we are thrilled to be launching our exciting line-up today in Saudi Arabia, second wave of Lenovo's smartphone expansion in EMEA after Russia last year.” Across the range, Lenovo engineers and designers have focused on keeping the new smartphones thin and light without sacrificing performance. Most of the phones in the portfolio run on quad-core processors, while many of them offer dual-SIM with dual-active capabilities. Lenovo has also introduced design innovations to improve key aspects of the smartphones such as longer battery life, display size and super camera application. “Innovation is in Lenovo's DNA; our team strives to deliver ground-breaking devices with distinct, elegant design,” said Oliver Ebel, Vice President and General Manager, Lenovo MEA. “Today's launch marks the first time customers in the region can purchase Lenovo smartphones locally and we are excited to see the market's reaction.” In Saudi Arabia, Al-Haddad Group will distribute Lenovo smartphones to independent retailers and will also offer the portfolio at its 120 Al-Haddad and Kube stores across the Kingdom. Lenovo has also signed on Jarir Bookstores and Extra as direct partners in Saudi Arabia. Portio Research in a study said smartphones in the Kingdom will surpass 40 million by the end of 2013, and will reach 55 million by the end of 2016. — SG
