JEDDAH – Prince Khaled Al-Faisal, Emir of Makkah region, will open the Annual Jeddah Summer Festival on Wednesday evening. The inaugural ceremony of the festival, with the slogan of “Jeddah Ghair” (Jeddah is Different), will be held at Al-Hamra Corniche, south of the Jeddah Equestrian Club and Park Hyatt Hotel. Jeddah Governor Prince Mishal Bin Majed, who is also chairman of the festival's Supreme Organizing Committee, and several other dignitaries will be present at the function, Saudi Press Agency reported. Adnan Mandura, Secretary General of the Jeddah Chamber of Commerce and Industry (JCCI), said that more than two million tourists from within and outside the Kingdom are expected to visit the city during the festival. “The festival is also expected to generate over SR1 billion in revenues. The 30-day event will include more than 100 tourist and recreational activities catering to all sections of the society,” he said, adding that the festival would further consolidate the position of Jeddah in the domestic and foreign tourism map. Saudi Commission for Tourism and Antiquities (SCTA) in cooperation with JCCI and the Jeddah Municipality is organizing the festival. According to Mandura, more than 50 government and private departments and agencies will contribute to make the fest a great success. Around 70 fun cities and tourism parks, in addition to 360 malls and commercial centers will take part in the event. Prizes worth millions of riyals will be distributed to winners of various competitions, which will be held as part of the festival.
