DUBAI-based hospitality chain, Gloria Hotels & Resorts generated phenomenal interest among trade professionals, hotel developers, investors and media during Arabian Travel Market 2013. Formed in 2010, this newly formed Hospitality Company and Hotel Brand announced a few exciting projects in Middle East and North Africa. Gloria Hotels & Resorts chalked out an aggressive expansion strategy in the MENA region including but not limited to 6 new properties in the next year. Al Fayroz Al Massi Gloria Hotel Al Madina is a 5 star hotel opening at Madinah in Saudi Arabia. The property is second line to Al Haram Al Nabwai consisting of 307 deluxe rooms and suites and is due to open in July 2013 The second property Gloria Hotels and Resorts took over to full management is located in Qatar and will be named Gloria Hotel Doha. In November 2014, Gloria Sports City Hotel will open its doors. This 5-star hotel in Abu Dhabi is currently under construction and is located in Zayed Sports City, Abu Dhabi, UAE. Muscat City Sultanate of Oman will embrace yet another opening of Gloria Ghala Hotel Muscat, which is being constructed now and will be launched in June 2015. Al Rehab Gloria Hotel, a 5-star boutique hotel in new Cairo City will open in 2014, and Al Maadi Gloria Hotel located on Al Maadi Corniche in Cairo will be inaugurated in 2014. Speaking about the launch of this unique expansion plan: Antoine Sayegh, President of Gloria Hotels & Resorts said: “Gloria Hotels and Resorts is characterized by adopting a policy aimed to create a new generation in building up and managing hotels, especially alcohol-free hotels, which is the perfect choice for any family eager to preserve its unique Arabic traditions and customs.” “Within the first years of our operation, we launched massively in Dubai by flagging two superb properties. Gloria Hotel Apartments in October 2010 and Yassat Gloria Hotel Apartments in December of 2012, both are idyllically located on Sheikh Zayed road with a bundle of exclusive services and facilities that set us aside.” “Over the last few years we have managed to build a strong and positive brand with emotional tie and solid brand loyalty, for diverse kind of customers, leisure and business travellers; and this inspires us to grow. We at Gloria Hotels & Resorts are now focused on the creation of a broad range of quality properties across the region, in which to live, work, play. With excellent locations, various dining outlets, meeting and banquet facilities, fully equipped health club/ Spa, recreation & children programs and our famous touch of personalized service; we feel confident that our hotels will be popular among corporate and leisure travelers as well as families.” He also added, “Gloria Hotels & Resorts was founded 2010, identifying a need for a personalized and professional hospitality that not only delivered a service, but created a memorable experience specific for each hotel guest, and delivered it professionally, timeously and with integrity. The company's strategy was based on specialized research studies to add the smallest details, in order to provide guest of different nationalities, culture, tastes and ages with all their needs.” Antoine Sayegh, President of Gloria Hotels & Resorts, said, “We have carried the Gloria ethos forward and truly believe that our hands on approach to each individual property will contributed to its success, and we look forward to welcoming new projects as we continue to grow. Gloria Hotels & Resorts has grown from strength to strength since inception, and is now proud to have the ability to offer these unique experiences to other hotel guests across Middle East and North Africa. “ “Our success is based on our strong team of dedicated, passionate and experienced hotel executives. This is not only the secret to our achievements but has allowed us to continue expanding within the UAE. It is because of this foundation that we are able plan an expansion into the larger MENA region,” Sayegh added. — SG