Renault has rolled out “My Renault”, a first of its kind digital platform, as an advanced digital customer service facility that meets the expectations of the sharp and well-informed people of today. Since its launch in other regions, user registration around the globe is close to one million members. The service offers customers preferential treatment on a daily basis. Saving time and effort, the customer is guaranteed to gain a superior motoring experience through “My Renault”. The platform provides a world of privileges to registered customers, such as access to important information and documentation about their cars, easy and direct access to their local dealer for fast communication (on technical support or service appointment). “My Renault” is the perfect tool for Renault owners, telling them how and when to take care of their cars, via personalized reminders on car registration and service maintenance, as well as useful and educational content broadcast. Registered customers will get exclusive discounts and tailor-made offers, specifically designed according to their vehicle model, engine type, car-manufacturing year or even gender of the car-owner. Customers can download offers vouchers from the website and redeem it at any Renault dealership. “My Renault” aims to enhance customer interaction and experience with the brand, and ensure access anywhere and anytime. “My Renault” is accessible on all devices that support internet connectivity, including PCs, tablets and mobile phones. In addition, customers can remotely access their personalized user accounts and information at dealership sites by using their mobile device to scan the unique QR code generated for each individual user. To strengthen its relationship with its customers, Renault uses “My Renault” MYRENAULT portal to share the Brand's latest news from around the globe, and depending on their car model, Renault owners can have access to personalised articles and videos related to their vehicle. “My Renault” platform-launch in the region is in line with Renault brand vision of being “the young and cosmopolitan people-centric car brand providing connected and innovative experience that go far beyond the car”. — SG
