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Beyond football: The impact of Saudi Arabia's 2034 World Cup hosting
Published in The Saudi Gazette on 12 - 12 - 2024

Under the direction of the Custodian of the Two Holy Mosques and the Crown Prince, Saudi Arabia's historic declaration of a successful bid to host the 2034 FIFA World Cup marks a turning point in the Kingdom's journey to fulfill Vision 2030. This global event is more than just a sporting occasion; it represents a tremendous opportunity for Saudi Arabia to enhance its international profile while simultaneously reaping social, economic, cultural, and tourism benefits.
The magnitude of the event's impact on the national economy is substantial. The Kingdom will make significant investments in infrastructure and services associated with the tournament, such as hotels, transportation, and logistics. Furthermore, the anticipated spending by tourists and fans from around the world is expected to invigorate the tourism sector, leading to increased revenues. The event will also create job opportunities across various sectors, boosting economic growth and further reducing unemployment, which is already at its lowest level in years.
From a societal perspective, hosting the World Cup offers a unique opportunity to strengthen social cohesion and national pride. Citizens will have the chance to showcase their achievements and take pride in their nation. This global event will also promote cultural exchange and reinforce Saudi Arabia's reputation as a nation that values diversity, tolerance, and collaboration. Additionally, the tournament will serve as a platform to celebrate the cultural heritage of Saudi Arabia, showcasing the Kingdom's arts, cuisine, crafts, and sports.
The World Cup is expected to elevate sports development in Saudi Arabia to unprecedented heights. Investments in sports infrastructure, including stadiums and facilities that meet international standards, will not only benefit the tournament but also promote local sports development and youth participation. This will contribute to improving public health and preparing a generation for success on the global stage.
Tourism is poised to gain significantly, building on its recent milestone of attracting 100 million annual visitors. Fans will have the opportunity to explore Saudi Arabia's rich history, including landmarks such as AlUla, Diriyah, the Red Sea, and NEOM. They can also enjoy the warm hospitality of northern cities, the stunning landscapes of the south, and the sophistication of Riyadh, one of the largest capital cities in the world.
The World Cup will also shine a spotlight on the Kingdom's advanced infrastructure, including its adoption of sustainable technologies in stadiums and transportation systems. This appealing image is expected to attract international investment and boost global confidence in Saudi Arabia's ability to manage large-scale events. Unlike the 2026 and 2030 tournaments, Saudi Arabia will host the 2034 World Cup independently, demonstrating global trust in the Kingdom's capacity to organize such a major event and providing a unique opportunity to showcase its growing capabilities.
Significant progress has already been achieved in various areas under Vision 2030. The Kingdom has initiated mega-projects such as NEOM, Diriyah, Qiddiya, and the Red Sea, while attracting foreign investment in renewable energy, technology, and artificial intelligence. Saudi women are more empowered than ever, with increasing numbers joining the workforce and taking on leadership roles. The Kingdom's world-class attractions and vibrant cultural and entertainment activities continue to draw tourists from around the globe. Additionally, Saudi Arabia has established itself as a global sporting destination, hosting major matches and Formula One races.
Saudi Arabia's hosting of the 2034 FIFA World Cup is more than just a sporting event; it is a strategic step toward realizing Vision 2030. Under the leadership of Crown Prince Mohammed bin Salman, the Kingdom is poised to leverage the economic, social, cultural, and tourism benefits of this event to strengthen its position as a global powerhouse, inspire future generations, and pave the way for hosting other major international events.
We extend a warm welcome to everyone visiting our beautiful nation. We look forward to your arrival.


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