Almarai participated in the second edition of the Saudi Food 2024 exhibition, held from May 21 to 23 at Roshn Front, Riyadh. The event, hosted under the patronage of the Minister of Industry and Mineral Resources, Bandar bin Ibrahim Al-Khorayef, and in strategic partnership with the Saudi Authority for Industrial Cities and Technology Zones (MODON), featured over 1,000 exhibitors from more than 100 countries. During his visit to the Almarai pavilion, Minister Al-Khorayef was briefed by company officials on Almarai's initiatives to enhance the daily lives of consumers through high-quality food and beverages. The company's ambitious five-year investment strategy, its advances in food manufacturing, and future investment plans were also highlighted. The Minister commended Almarai for its role in developing the food industry and enhancing food security in Saudi Arabia, recognizing the company as a leader in the sector. Mohammed Alshuhail, Executive Vice President of Almarai's Food Service Division, discussed the specialized customer services offered through Almarai Pro, which caters to over 35,000 clients in the food service sector, including restaurants and hotels. He emphasized the division's commitment to quality and innovation. Monther Mahmoud Tayeb, Executive Vice President of Corporate Communications at Almarai, noted that the company's participation in the exhibition showcases its significant role in the food and beverage industry in Saudi Arabia and the Gulf region. He highlighted that Almarai's ongoing investment strategy for 2024-2028 aims to further cement its position as the world's largest vertically integrated dairy company and a leader in the regional food sector. — SG