The media test drive event of JAECOO's new J7 urban off-road SUV, which was magnificently held mid-month at a luxurious resort in Riyadh, with the theme "Adventure and Experience", was a splendid showcase. It not only highlighted the excellent performance of the J7 on rough terrains and the driving experience, but also served as an invitation to adventure for every guest present, and through the test drive, the media were able to personally experience the outstanding control, stability, power of the J7 model, and immerse themselves in an exhilarating adventure. Over the mountainous terrain and vast sandy soil, the Saudi media drove the J7 on a challenging off-road journey. They navigated freely through complex terrain, whether it was a steep U-shaped descent, a winding S-shaped path, or a towering dune, and in every way. Once they crossed, they were accompanied by swirling sands and scattered stones, representing a unique off-road thrilling scene. Undoubtedly, this experience encapsulates the ultimate expression of off-road driving spirit and adventure. As a new off-road brand, JAECOO adheres to the brand concept of "From Classic, Beyond Classic". The brand undertakes the mission of bold exploration and unwavering resilience. Serving as a representative of the current new urban off-road vehicles, the J7 draws inspiration from "Off-Road + Intelligence" as the essence of its manufacturing. This is aimed at creating a rugged road product that combines versatility, high efficiency, and robust performance. No wonder, the continuous four-wheel drive feature is sourced from the same origin as the world's best factory for four-wheel drive – the EVOQUE model from Range Rover. Specifically, the J7 is equipped with innovative technology independently developed by the JAECOO brand – the Intelligent All-Road Drive System (ARDIS). This system perfectly embodies the JAECOO brand concept of "From Classic, Beyond Classic" granting the J7 the capability to navigate through seven key driving scenarios such as sand, mud, and off-road, ensuring users the ability to experience optimal performance in any travel scenario. At the power system level, the 1.6 TGDI engine can generate a maximum power of 145 Kw and a maximum torque of 290 Nm. It is paired with a 7-speed wet dual-clutch transmission, ranked among the top ten transmissions globally similar to those found in Mercedes and BMW vehicles, which enhances the feeling of driving comfort, smoothness, and further refinement. At the same time, ensuring the complete feeling of safety for the J7 has become a prominent focus in the driving test evaluations. The J7 utilizes an integrated energy-absorbing space capsule with a cage-type structure. The vehicle's high-strength steel ratio exceeds 80%. The overall torsional rigidity of the vehicle is 23,000 Nm/degree. Alongside large-sized double steel beams resistant to shocks, following the global five-star standard, and a safety protection system, the safety guarantee, beyond classic, not only allows on-site media to experience the absolute thrill of off-road driving confidently and safely in different road conditions but also clearly interprets the brand's essence of "From Classic". In fact, the JAECOO brand concept of "From Classic, Beyond Classic" aligns significantly with the old, deep, modern, and dreamy urban atmosphere of Riyadh. After the test drive, the J7 received great praise from the attending guests for its excellent performance on rough terrains, increased power output, and outstanding control performance. Some media outlets mentioned, "This is an extremely fantastic experience. The J7 is genuinely powerful, with very fast ground speed, and excellent brake performance at the right time. It has given imagination and unlimited expectations for cross-country activities". In the future, JAECOO will maintain its commitment to innovative research and development, enhancing product capabilities, and delivering more high-quality urban off
