Unveiling the enchanting beauty of 'The Bride Rock' in AlUla! Located about 100 km north of AlUla province, this unique rock formation, fondly named by locals, resembles a bride donning her wedding gown. Shaped over thousands of years, 'The Bride Rock' stands as a testament to AlUla's rich geological history — rock formations dating back over 500 million years to the Cambrian Period. A must-visit for its magical landscapes and centuries-old charm.