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Qatar Airways bridges spectacles of sport and innovation in an octane-fuelled October
Published in The Saudi Gazette on 26 - 10 - 2023

Qatar Airways took centre stage in the excitement of October, with events such as Formula 1 and the Geneva International Motor Show (GIMS) showcasing the airline's deep commitment to global sports and technological excellence. Fuelled by the roar of Formula 1 engines and the grand automotive innovations on display at GIMS, Qatar Airways connected fans and enthusiasts worldwide to these exhilarating spectacles.
The adrenaline-pumping action of the Qatar Grand Prix was enhanced by Qatar Airways' role as Official Airline and Global Partner of Formula 1. This partnership celebrates more than just logos on racing cars; it represents a perfect blend of precision, luxury, and global connectivity. The extensive network of Qatar Airways ensures that teams and fans from around the globe come together at racing arenas, embodying the spirit of competition and sporting excellence.
To heighten the Formula 1 experience even further, passengers were treated to unique on-board offerings such as a specially crafted à la carte menu featuring delicious delights like chocolate berry cake served with a miniature milk chocolate F1® car model. In-flight entertainment, too, reflected the thrill of the race by showcasing an exclusive preview of the Qatar Airways Qatar Grand Prix 2023 with a special take-off trailer.
Raffles Doha also played a role in delivering an extraordinary experience to visitors. Situated within Lusail Marina's Iconic Towers, Raffles Doha provided an oasis of luxury where guests could immerse themselves in unmatched comfort and elegance, further elevating Qatar as a premier destination.
Shifting focus from the high-speed tracks of the Grand Prix to GIMS, Qatar Airways gracefully transitioned its role as Official Airline Partner, collaborating with Qatar Tourism to welcome enthusiasts and VIPs. The event featured over 30 unveilings from prestigious automotive brands and highlighted cutting-edge industry innovations, surrounding attendees in an atmosphere of automotive luxury and brilliance.
Beyond innovative car designs and gleaming alloys, visitors had the opportunity to explore Qatar's breathtaking tourist destinations, luxurious hotels, and enchanting landscapes. Here, they could delve into the richness of Qatari hospitality and culture.
The airline's dedication to global sports extends beyond racing tracks, as demonstrated by partnerships with prestigious events such as FIFA World Cup Qatar 2022, Paris Saint-Germain, Ironman Triathlon Series, and United Rugby Championship (URC). These collaborations foster a spirit of worldwide unity and competition.
F1 enthusiasts enjoyed a special treat through a partnership with BWT Alpine F1 Team that provided captivating behind-the-scenes content, offering fans a closer look at the teams and heart-stopping action on the racetrack, adding a personal touch to the high-octane experience.
Throughout an extraordinary October, Qatar Airways seamlessly navigated between thrilling sports events and technological marvels. This dedication to sports, technology, and tourism demonstrates the airline's unwavering commitment to promoting global experiences and excellence while uniting people through the universal language of sport and innovation.
Qatar Airways celebrated its partnership with BWT Alpine F1 Team by hosting a photo opportunity at Hamad International Airport featuring an F1 branded aircraft and F1 show car. The event was attended by Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker, F1 CEO and President Stefano Domenicali, QMMF President Abdul Rahman bin Abdul Latif Al Mannai, BWT Alpine F1 Team drivers Pierre Gasly and Esteban Ocon, as well as Qatar Airways Cabin Crew members.
Don't miss the opportunity to experience the thrill of the Sao Paulo Grand Prix taking place from 3-5 November or the Abu Dhabi Grand Prix happening 24-26 November. Book your spot now with Qatar Airways Ultimate F1 Fan travel packages.


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