JEDDAH — In a time where distances fade and life's complexities and pressures abound, Samsung, the world communications' giant, bounces as usual to add its new touch that enriches and delights our life, making it simpler and closer through the new mobile phone: Galaxy S4. This innovative cell phone was recently launched in the Saudi market by Future Modern Products (FMP), Samsung cell phones' authorized dealer and leading company in the Saudi mobile phone market. The new device is a headway in the world of technology and communication, featuring the latest in technological development and capacities with its 5-inch HD screen, 13 megapixel camera, 2 GHz Octa-Core processor, and many more high-tech specification. The other additional features include image instant refining, retouching, cleaning, audio sections incorporation, and the possibility of shooting with two cameras simultaneously, in addition to other superb practical features such as instant translation when traveling, the possibility of measuring blood pressure anddiabetes, and many new and unique applications designed for users' pleasure and convenience as well as to enrich their lives further by abolishing distances between them and their dear ones so that they can enjoy together the increasingly-developing world of technology. It is worth mentioning here that Samsung Electronics Co. had issued a special invitation to Future for Modern Products (FMP) to attend the launching ceremony of the new Samsung Galaxy S4 mobile that took place in New York City in March. This initiative reflected Samsung's interest in the Saudi Market and its high esteem of FMP's role. The latter was represented by its CEO, Engineer Mohammad Ali Matbouli and its Commercial Director, Mr. Shehab Rashad. It is worth mentioning that FMP continues to offer the Golden Warranty Program, first launched in 2012 that includes anti-theft insurance, two-year guarantee, the possibility of redeeming the mobile value in collaboration with Zain Co., in addition to many valuable prizes offered on regular basis through raffle draws. Parallel to the Golden Guarantee Program, FMP has launched an awareness campaign under the theme: “All that glitters is not gold.” The Campaign, a first in the Saudi Market, aimed at protecting Samsung cellphone owners against forgery and fraud - an action that contributed to achieving the Company's objective by winning its customers' satisfaction and loyalty, in addition to increasing its customer base across the Kingdom. — SG