Nowadays, intelligent technologies such as self-driving and interactive interfaces in urban SUVs are seen, but they are relatively rare in off-road SUVs. JAECOO 7, born in the modern age, goes beyond classics and offers a new answer: JAECOO 7 is introduced as an "Intelligent Off-Road SUV," equipped with the unique ARDIS (All Road Drive Intelligent System) developed by the JAECOO brand. With intensive Research & Development, JAECOO 7 has ARDIS, with seven major driving scenarios: urban, suburban, highways, deserts, mountains, water crossings, mud, and snow, even fit for a cold climate like Tabuk. The ARDIS system responds with stability and powerful performance at the fastest possible speed. With its four-wheel drive system, the JAECOO 7 adjusts important parameters like engine output and steering angles based on road conditions, ensuring excellent traction also delivers enhanced safety and comfort during city and highway driving experiences. Another highlight of the JAECOO 7 lies in its intelligent cabin, as it is equipped with an advanced 14.8-inch panoramic screen, providing upgraded entertainment and an audiovisual experience like no other SUV does in this segment. The W-HUD (Windshield Head-Up Display) allows clear visibility of driving information within the driver's line of sight, while the transparent chassis provides a clearer view of vehicle condition and navigation information, offering control over various functions of the onboard system. THE DESIGN LANGUAGE: In addition, the JAECOO 7 adopts a unique design language, showcasing a refined urban leisure style. Its overall appearance is imposing and rugged, characterized by clean and fluid lines. The front grille features an array-style design and sharp LED headlights. The side profile reveals a sense of power, making the vehicle appear stable and balanced. Furthermore, the interior design is simple and generous, with meticulous attention to detail. The patterns used in the cabin pay homage to fashion trends, perfectly combining strength and aesthetics. JAECOO BRAND VISION: Who doesn't like to be in complete control and bold in this fast-paced modern era? Well now JAECOO as a brand offers all that its users. JAECOO is a statement in itself of being bold and strong, like a hunter who is focused on their target. This Brand "JAECOO" is ideal for the elite, Bold, and Strong Saudi economy; as the brand was born just to cater needs and wants of urban elites residing here in KSA, those who don't like to show off and prefer prestige over anything else. JAECOO is the taste of luxury and finer things in life, and surely the urban elites will understand what JAECOO is offering. Just like its name, which means COOL HUNTER, it would be a perfect fit for the elites who dare to break the conventional shackles and are assertive with their choices in life. KSA BUSINESS MODEL: The business model for the KSA market needed as bold as the brand vision. Practice what you Preach, So, what OMODA & JAECOO did differently? Well, to begin with, they are establishing a 100% owned foreign company head office here in the capital city of Riyadh. No other car manufacturers did this in the KSA market, however, OMODA & JAECOO stood by their words and didn't follow the conventional way of doing business through a distributor. They will be the distributor themselves and will also be responsible for all the other business-related activities from top to bottom. The educated consumer in the KSA will understand and see the difference. This means the level of services they would provide in all aspects would be far better than any other distributor/car manufacturer. Their customers would have access to get in touch with the principal company directly in KSA. While car services have become a major issue for other auto brands, nevertheless, for OMODA & JAECOO it will not be the case, as their maintenance centers and other services will be directly under the supervision of their head office here in KSA. This would be a game changer in the automobile industry here in KSA and the first stone has been set by OMODA & JAECOO. For sales, each region will have a few selected dealers which will be monitored by the subsidiary here in KSA. All showrooms and other facilities will be jointly developed with them. JAECOO 7 will be globally available starting in the fourth quarter. In this ever-changing and evolving world of automobiles, the JAECOO 7, incorporating numerous advanced technologies and innovative designs, sends out a fresh call to the entire market.
