has kicked off its Discover NEOM KSA tour in Jeddah, where it organized meetings with local investors, potential business partners and stakeholders from multiple industries. The tour, which will take place in cities in around the Kingdom, forms part of NEOM's ongoing efforts to promote investment opportunities and highlight the rapid progress it has been making across its various sectors. The opening of the Discover NEOM KSA tour in Saudi Arabia's second-largest city saw several industry pioneers, entrepreneurs and prominent investors meet with top executives from NEOM to explore future opportunities. The meetings offered attendees engaging discussions to learn how the project is accelerating human progress, driving ground-breaking innovation and attracting the brightest minds from the Kingdom and the world — pioneers who are aiming to serve as an engine for the Kingdom's economy, create jobs, support the country's progress and augment its non-oil GDP. The various talks discussed in detail how NEOM would redefine sectors based on the circular economy, champion the best sustainability practices and preserve natural resources. NEOM CEO Nadhmi Al-Nasr said: "Through this tour and our insightful meetings with some of the Kingdom's top companies and investors, we reaffirm our commitment to sharing NEOM's unique vision and strategic objectives to achieve exceptional livability and thriving businesses, redefine sustainability, and develop key economic sectors, in line with Saudi Vision 2030." "Our meetings have also highlighted the progress that NEOM has been witnessing across its projects. NEOM is a global project of unprecedented scale that puts people first and offers them a comfortable and enjoyable community with the highest quality of life while preserving the natural environment. Being a living research and innovation hub that will redefine livability, urban planning, and various industries by adopting the latest technologies, NEOM presents massive business and investment opportunities and the chance to take part in creating the new future." During the Jeddah visit, top executives from NEOM revealed details about the tangible progress in the construction of its futuristic cities and the development of its regions, in addition to showcasing the investment opportunities available for local companies and entrepreneurs across all sectors. The discussions particularly focused on the projects supporting NEOM's Tourism sector, Trojena and Sindalah, which will create a new model for tourism that blends extraordinary designs and state-of-the-art technology with the breathtaking natural landscapes, making NEOM a global destination for sustainable tourism on the Red Sea coast while unlocking a wide range of opportunities to collaborate with investors from Jeddah. "By meeting with industry leaders and investors, we aim to present the various investment opportunities available across NEOM's key economic sectors and to build strategic partnerships that can accelerate development in all its regions," said Rayan Fayez, NEOM's Deputy CEO. "NEOM represents our ambition to create a better future that flourishes with innovation and prosperity. As our projects continue to take shape with achievements and rapid progress, even more opportunities will be ripe for potential partners. Over the upcoming period, we will be meeting with more business leaders and investors in the Kingdom's Eastern Province and its capital Riyadh, to promote valuable investment opportunities in NEOM." NEOM has organized several Discover NEOM tours and roadshows globally, including in the US, the UK, France and Germany. Pulling in large crowds and excited audiences, the roadshows have included high-profile meetings with investors, entrepreneurs and experts from around the world. — SG
