The Saudi cellular operator Mobily has launched a new WiMAX service for residential users in four major cities: Riyadh, Jeddah, Dammam, and Khobar. This is Mobily's first WiMAX launch since taking over ISP and WiMAX licensee Bayanat Al-Oula in September last year. Mobily says subscribers can expect download speeds of up to 2Mbps on the service which is branded broadband@home. The service costs SR250 ($66.56) a month, with free connection. A free wireless modem is being offered to all new customers during the month of Ramadan. Mobily said WiMAX coverage will eventually be expanded across the whole Kingdom.