Global C-Pop star Tia Lee breaks worldwide records, gains momentum for 100 million views Launches #EmpowerHer charitable campaign and plans to donate to charities in Saudi Arabia

pop star that we cannot get enough in every corner of the world. From Asia to Europe to the UK and Americas, her "Goodbye Princess" C-pop song is transcending all borders. Musician, fashionista, wellness enthusiast and entertainer, Tia is already an established celebrity in Asia. However, the success of her new hit Goodbye Princess promises to thrust her into the global limelight like never before for an Asian c-pop artist. The Goodbye Princess music video, which was released exclusively on YouTube and Weibo on 9th December 2022, has set a new world record for C-pop songs by achieving a record-breaking 42 million views within 5-day of release. With current cumulative views at 63 million.
The unprecedented success of the campaign up to this point is perhaps not a surprise given the ingenious pre-release campaign combining animation, music and fashion videography which has generated a huge amount of excitement ahead of the Goodbye Princess launch.
On 11 November 2022, Tia posted the first 30 second episode of a 6-part animation series, giving fans a beautifully curated teaser of what to expect from her latest hit. Directed by the legendary animation director Sunny Tang (The Great Detective Sherlock Holmes, Teenage Mutant Ninja Turtles) this series is all about female empowerment – something Tia is passionate about. The mini-series explores Tia's journey in the entertainment industry, finishing with her metamorphosis into the confident woman she is today. Borrowing themes from the traditional fairy tale princess genre, the animations cleverly subvert this well-known narrative to champion women's inner strength in the face of challenges.
Complementing the animation series was a six-part fashion videography series combining motion images and photography of Tia Lee curated by award-winning Creative Director, Tony C. Miller. The pre-release campaign was viewed over 100 million times, which made it a record-breaking campaign in C-pop history.
The Goodbye Princess pre-launch campaign animation and motion images series can be viewed on Tia's official YouTube.
Fantastical video, fantastic success
Following the success of the pre-release campaign, the Goodbye Princess music video launched on YouTube and Weibo and achieved overnight success. In just the first 24 hours of its release the music video broke 4.7 million and 10.3 million views respectively, a figure that distinguishes Tia's latest track as the most successful C-Pop song to have ever been launched. The number of views, fans and followers continue to increase at an impressive speed.
The imaginative and original music video shows an animated version of Tia exploring a dark and glittering realm. Eventually Tia manages to escape that reality and break free from the constraints that have bound her in the past. The video is a celebration of female strength.
Tia to donate profits from Goodbye Princess success to charity in new #EmpowerHer campaign.
Having been overwhelmed by the support for the Goodbye Princess campaign, Tia launched the #EmpowerHer campaign on 14th December. In response to the touching reaction and engagement from fans, Tia announced that she will be donating to some incredible female centric charities around the world. Every view of the video on YouTube will mean one of the charities close to Tia's heart will receive a donation. The campaign showcases Tia's own determination to break out of stereotypes, shake off biases, avoid negativity and help women to achieve their potential. Towards this good cause, each view of the "Goodbye Princess" music video will help to empower women around the world. The #EmpowerHer campaign will split up to a maximum of HKD3.8million (approximately USD$480,000) between the selected charities.
Tia has initially partnered with four worthy charities, on a shared mission to empower women. Women in Music (USA), Beats by Girlz (Europe, Africa, United States), Teen's Key (Hong Kong) and Daughters of Tomorrow (Singapore) are the initial partners, and more may be announced. Tia strongly believes in the work they are doing to empower women and girls around the world. The more views the video receives, the more money will go to charities who work to help women every day.
Tia lauds the Saudi Arabian Government's recent initiatives in empowering women, and is inspired by the confidence and strength of Saudi Arabian women and girls whom she had met. In an effort to further support such initiatives, Tia has committed for part of the proceeds raised to be donated to Saudi Arabian charities to achieve the global #EmpowerHer mission.
Tia takes the fashion industry by storm
Fascination is building around Tia, whose ambitions stretch far beyond music and philanthropy. Tia is fast making her name on the global fashion scene as 'one to watch'. Tia has been spotted sitting in the front row at some of the industry's most the prestigious shows including Louis Vuitton and Fendi. In addition to featuring on the covers of Elle and Marie Claire, Tia was recently on the cover of Vogue Hong Kong, accompanied by an in-depth interview about her experience in the music industry. This month Tia can be seen modelling Burberry on the cover of Rollacoaster magazine, the leading fashion and music publication in the UK. Fashion icons previously featured on Rollacoaster covers include Alicia Keys, John Legend and Justin Bieber.
(Credits: Vogue Hong Kong / Rollacoaster)
Tia Lee's "Goodbye Princess" goes viral globally with #1 top TikTokers in Australia, New Zealand, Middle East and the United Kingdom leading the charge with #EmpowerHerDance
Dancers around the world have risen to the challenge of covering the choreography to Tia Lee's newest single, which features energetic yet rhythmic full body movements and a signature 'goodbye' hand gesture. The upbeat, unabashedly feminine choreography embodies a revitalisation of Tia's mind and body after overcoming past challenges in the fashion and entertainment industry, setting her free to express her own strength.
Among the earliest dancers and personalities to have joined the dance challenge include globally renowned Australian-Filipino dancer and choreographer, Hannah Balanay, Australia's most popular creator on TikTok last year. She is best known for her dance to Dua Lipa's song Don't Start Now, which went viral on the platform. The wave continues with other TikTokers at the top of their league, with top TikTok stars Evie Meg, Judah Metu-Teaukura, Leen Mohammed and Layla Akil whom are the most popular TikTokers in the UK, New Zealand and the Middle East respectively also joined the challenge generating over half a million views and likes globally in support of the #EmpowerHer movement to date.
"When I first heard the song, I liked it a lot because it contains an important message, which is inspiring and empowering women. The dance is also full of energy and vitality, and I enjoyed myself recreating it," said Leen Mohammed.
The emergence of the TikTok dance challenge further lends strength to the global #EMPOWERHER campaign. With more music coming soon and some exciting projects in the pipeline, Tia is one of the fastest rising global Asian music stars. The inspirational messaging around her music paired with her sense of style makes her the perfect C-Pop global star and fashion icon for 2023.
Keep track of Tia Lee's latest developments on her official Instagram, YouTube, and Facebook!