Improved business governance standards play a vital role in bolstering socio-economic growth, both globally and across the Gulf region. As the winds of industry shift and unearth novel challenges that require addressal for fiscal sustability, there is an increased push to encourage the improved implementation of corporate governance practices. In recognition of this, the Pearl Initiative (PI), the region's leading business-led non-profit organization promoting a culture of corporate transparency and accountability across the Gulf region, has welcomed stc as its latest partner in its efforts to facilitate economic growth through the promotion of the implementation of the highest standards in corporate governance practices. As part of the Memorandum of Engagement (MoE) signed, the Saudi Arabian industry giant, stc, will join the growing network of PI's partners, all of which champion the organisation's goals of promoting a corporate culture of accountability and transparency across the Gulf region. This strategic partnership will allow both organizations to leverage their experience in the area of corporate governance and commit to jointly promoting a strong compliance culture across the region whilst promoting ethical behavior and good corporate governance practices. With Saudi Arabia assuming the Group of 20 (G20) presidency for the 2020 cycle, the Pearl Initiative's partnership with stc assumes even more importance, given that Mathad Al Ajmi, vice president and general counsel, legal affairs, stc, and board member of the Pearl Initiative, is also the chairman of the Taskforce on Integrity and Compliance set up by Business 20 (B20). B20 is the official business community engagement forum for the G20 that brings the voice of the business community to the G20 process. The Taskforce headed by Al Ajmi aims to advance the global anti-corruption agenda, touching upon key topics such as regulatory compliance, transparency and high standards of ethics and integrity. This will help inform the Pearl Initiative's thrust to improve accountability and transparency among corporates in the region, following an inclusive and collaborative approach. According to Al Ajmi: "stc has always strived to be a role model of good corporate governance within the Kingdom and the region. We have adopted comprehensive principles of governance, compliance, control and are focused on operating in an integrity-driven business environment." Commenting on the partnership, Yasmine Omari, executive director at the Pearl Initiative, said: "Around the world, the corporate governance landscape is rapidly shifting, as efforts to improve business practices are evolving in the wake of a highly reactive global economy. This means that key industry actors must be at the forefront of governance to safeguard their interests, as well as those of the regional economy. "stc, as an industry and innovation leader, recognizes this need and is recognized for its values and commitment to responsible business practices. We are thrilled to be partnering with stc, and taking the future of regional corporate governance to the next level." In line with the vision of the Pearl Initiative for a resilient regional economy built on the foundations of strong corporate governance principles, and as part of stc's commitment to leading the way in promoting and implementing strong corporate governance frameworks, stc recently launched their new Code of Ethics and Business Conduct, titled "Integrity Takes Us Forward". Catering to four crucial business pillars — Customers and Communities, the Marketplace, Investors, and the Workplace – this novel Code covers 16 specific and common integrity risk areas; states stc's policy with respect to these risk areas; and then provides clear guidance and practical advice to employees, customers, business partners, suppliers and other stakeholders on how stc and its representatives should act. stc's new Code of Ethics and Business Conduct falls squarely in line with the core business values promoted by the Pearl Initiative, which applauds its newest partner for leading the way in demonstrating a tangible commitment to good governance and to positive corporate values. Omari noted: "We are proud of the concrete steps stc and its leadership are taking to actively support business ethics. We at the Pearl Initiative are confident that with stc working alongside us to pursue our mutual goals of driving and creating good governance across the business community in the region, we will be able to further expand our impact and promote the importance and need for improved corporate governance standards, which are the key drivers for business sustainability." Al Ajmi added: "We are happy to partner with the Pearl Initiative to promote ethical behavior, corporate accountability and transparency in the region." — SG
