The Public Investment Fund (PIF) announced Wednesday the launch of ROSHN, a national champion that will develop world-class integrated urban communities across Saudi Arabia. ROSHN will reinforce PIF's commitment to create strategic partnership opportunities between the Saudi private sector and investors. The establishment of ROSHN is in line with PIF's investment strategy to contribute to Vision 2030 by supporting the country's home ownership level to 70% and improving the standards of living. ROSHN will contribute in applying and enhancing the standard of services and facilities in integrated communities. Through its mandate of developing integrated communities that follow leading international principles and practices in community planning and design, ROSHN will contribute to growing the domestic housing market to meet increasing demand, and also help localize global best practices to raise standards of living. ROSHN will create shared public spaces in an environment suited for all ages to live, work and play while respecting the local culture. In addition, it will reinforce PIF's contribution to strategic partnership opportunities between the private sector and investors, where the projects will adopt and deploy innovative construction methods and infrastructure provision techniques while also helping to enhance the industry's local content standards. ROSHN's establishment is part of PIF's Investment Strategy, outlined in the PIF Program (2018-2020), to contribute to Vision 2030 by supporting the country's home ownership level to 70% and improving standards of living, where the company will develop urban communities that can be accessed by Saudi citizens. The construction of these properties, together with the requirement for supporting infrastructure, amenities and ongoing maintenance services, will also contribute in creating jobs in the different construction areas in the Kingdom. — SG
