RIYADH — The Saudi Waste Management Center has signed a memorandum of understanding with a leading global company with an aim to enhance sustainability in the Kingdom. The MoU highlights the two parties' role in promoting sustainability policies based on international best practices to support a circular economy. Speaking on the occasion, Dr. Abdullah F. Al Sebaei, CEO and board member of the SWMC, said that the first sustainability project in the partnership will introduce innovative solutions to facilitate a more environmentally friendly Hajj. To do this, the two parties will provide customized smart bins especially built for the event around Makkah's holy sites. The smart bins can segregate, and crush plastic bottles to minimize plastic waste. The machines will also operate through solar power and reduce carbon footprint. Dr. Al Sebaei confirmed that the partnership is the first in a series of partnerships for the SWMC that will be launched soon, all with the objective of enhancing the private sector's involvement in driving environmental awareness and developing innovative solutions to enable sustainability.