Saudi FM calls Indian, Pakistani counterparts to discuss developments    Al Hilal thrash Gwangju to reach AFC Champions League Elite semi-finals    Saudi Arabia cracks down on fraudulent Hajj campaigns, urges pilgrims to use official channels    Nammos Amala Resort to open soon with Saudi-Greek designs    Saudi Arabia completes 674 Vision 2030 initiatives, achieves 93% of KPIs as ninth-year milestone marked    Literature Commission inaugurates Saudi Pavilion at Muscat Book Fair    Saudi Minister of Culture holds talks with his Costa Rican counterpart in Jeddah    Alkhorayef praises advancements in Al-Kharj food industries sector    MHRSD: 80% of recruitment offices are non-compliant with regulations    At least 50 Palestinians killed in Israeli strikes across Gaza    Teenage girl killed in French school stabbing attack    Trump claims meeting with China after Beijing denies any trade negotiations    GACA chief chairs 16th meeting of the Steering Committee on aviation's strategy    Saudi Theater Commission launches its Work and Learn Project in UK    The season has begun — and one comment shook us all    Jennifer Lopez dazzles in Jeddah with a Formula 1 performance    Saudi Arabia open to expanded 64-team World Cup in 2034, says sports minister    Average life expectancy in Saudi Arabia rises to78.8 years    Film Commission launches 'Cinema' initiative to enhance content    Famed Philippine film star Nora Aunor dies at 71    Pakistani star's Bollywood return excites fans and riles far right    Veteran Bollywood actor Manoj Kumar dies at 87    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



69% of KSA consumers to maintain current shopping habits post COVID-19
Published in The Saudi Gazette on 11 - 04 - 2020

A survey commissioned by Kearney Middle East reveals that 95% of respondents in the Kingdom of Saudi Arabia (KSA) have admittedly changed their shopping habits during COVID-19 developments, spending more online they would have previously. When asked if they would maintain current shopping habits after the pandemic, 69% answered yes.
The survey of 1,000 respondents based across the KSA and the United Arab Emirates (UAE) was conducted from April 5-9, following the introduction of the 24-hour movement restrictions enforced by the respective governments to curb the spread of COVID-19 last week.
Out of the 500 KSA respondents, 71% claimed that they are spending more on essential products including groceries, food, healthcare and wellness items than they did before the pandemic.
‘Online' was revealed as the preferred method of shopping (37%), followed by visiting a supermarket (24%), hypermarket (23%) or neighborhood grocery/convenience stores (16%). In addition to this, over two thirds (68%) of respondents estimate that they are now spending more online than they did previously.
Similarly, over half of respondents in UAE (57%) have also increased online spend. However, the majority still prefer to shop at supermarkets (34%), with online shopping (27%) being the second most-popular purchase channel followed by neighborhood grocery/ convenience stores (22%) and hypermarkets (17%).
When questioned about the criteria for purchasing essential products, KSA respondents highlighted excellent quality (35%) as the most important factor, followed by availability (33%) and price (32%). This highlights that consumers are not trading down to lower price points, counter to general perception.
Expenditure on non-essential items has also increased since the lockdown, with the entertainment category (music and movies) being the most popular (54%), followed by education and books (51%), toys and games (49%), home improvement and decoration (41%), fashion and beauty (29%) and electronics (26%).
Online shopping was also the preferred method for purchasing (43%), with over half (54%) of respondents spending more on non-essential items than they did previously.
Commenting on the survey results, Debashish Mukherjee, partner & head, consumer industries and retail practice at Kearney Middle East said: "Recent developments related to COVID-19 and measures being taken by governments to protect their communities around the world has impacted retail habits, which for the first time we have quantitative evidence to say, will stay in reasonable measure even after this phase is over.
"The survey highlights a growing demand for online shopping in KSA, with consumers spending more on both essential and non-essential items during this period. This will undoubtedly shape the future of the industry by both accelerating the growth of online retail / e-commerce and driving a resurgence in local neighborhood supermarkets and stores." — SG


Clic here to read the story from its source.