Global smartphone brand HONOR launched the HONOR 9X, the latest member of its powerful X-series that boasts next-generation technology in design, photography and performance. Armed with a 48MP Triple Camera and a 6.59" HONOR FullView Display, this feature-laden smartphone offers an extraordinary user experience. The device stands out due to its stunning X-shaped design and pop-up camera mechanism. HONOR is also allowing users to lead a more intelligent life with its suite of wearables. The company also launched the HONOR Band 5 which boasts a 0.95" AMOLED Full Colour touchscreen, 24-hour heart rate monitoring, multiple sports and fitness modes and eight customized watch faces. The launch of the HONOR 9X attests to the brand's commitment to bring a flagship smartphone experience to everyone. The HONOR 9X, equipped with a 48MP Triple Camera that features an f/1.8 aperture and 1⁄2-inch sensor, allows users to capture their extraordinary moments in clarity. Powered by advanced AI algorithms, its AIS Super Night Mode produces excellent quality photos even in dimly-lit environments, and the inclusion of a 120° Super Wide Angle Camera helps users capture more in every single shot. The front of the HONOR 9X boasts an immersive 6.59" FullView Display, HONOR's full screen display technology with no notch or cut-out on the screen, providing a zero distraction viewing experience. Its LCD screen is one of the largest display on an HONOR device with an impressive 91% screen-to-body ratio. This is possible thanks to the pop-up mechanism of the front camera, that retracts back to the device when not needed. In addition to the extraordinary front display, HONOR also pushes the envelope of smartphone back cover design. Inspired by diamonds, the HONOR 9X's back panel is made of over 100,000 geometric diamond-cut tiles that reflects and refracts light to create the unique Dynamic X Design. To meet users' sophisticated aesthetics demands, the HONOR 9X comes in a dazzling Sapphire Blue and the all-time favorite Midnight Black. Other product features • Dual 3D Curved Panel with a 8.8mm thick frame • 3.5mm Headphone Jack • USB Type-C connector • Pop-up Selfie Camera • 4,000 mAh All-Day Battery • 6GB of RAM • 128GB internal storage which can be expanded to 640GB with a 512GB microSD card "At HONOR, we believe in staying at the forefront of technological innovation and smartphone design in order to provide the best-in-class experiences for our users," said Chris Sun Baigong, President of HONOR Middle East and Africa. "The introduction of new technology such as Artificial Intelligence (AI) and Internet of Things (IoT) is transforming how consumers lead their lives. The HONOR 9X with its stellar camera capabilities, stylish design and unrivalled software performance was designed from the ground up for our young and dynamic audience." Adding to the user experience, HONOR also announced its partnership with Free Fire in the Middle East & Africa region, the popular premium mobile battle royale game. For players looking for a highly immersive and enjoyable social battle royale game on their HONOR 9X smartphones, Free Fire will be available for download from the HUAWEI AppGallery with the added benefits of a gift pack and HUAWEI points. Get more from HONOR Band 5 with advanced oxygen monitoring (SpO2) With the proliferation of connected and smart devices, HONOR is paving the way for greater adoption of wearable technology with its suite of wireless headphones and fitness trackers. HONOR recently equipped its HONOR Band 5 with an all-new feature that allows users to track their oxygen saturation levels in their blood (SpO2). When coupled with the tracker's Heart Rate Monitor, the HONOR Band 5 will help everyone achieve a more optimal and safer workout. The stunning AMOLED display and the 6-Axis motion tracking sensor make the Band 5 a perfect fitness accessory for any sport. The wearable will also support the Arabic language. Chris Sun Baigong added: "We encourage our users to lead active lifestyles by adopting simple exercise routines in their everyday lives. As a Sharp-tech brand loved by the global youth, we believe in leveraging technology to enable our users to lead happy and healthy lifestyles. Our wearables offer stylish designs and very importantly, are reliable and sophisticated fitness companions." The launch of the HONOR 9X and its refreshed suite of wearables is part of the brand's effort to create a more connected and intelligent world for consumers. Last month, HONOR unveiled its first IoT strategy dubbeds"1+8+N", which implies one HONOR Smartphone, eight categories of in-house devices and indefinite accompanying products from its partners, at the annual IFA 2019. Looking ahead, the company is set to introduce a greater variety of smartphones and wearables to enable its consumers to lead more connected, frictionless and intelligent lives. — SG
