Mouawad, the luxury jewelry and timepieces company, displayed in its Jameel Square boutique the Mouawad Snow White Princess Diamond Watch, the bespoke diamond-studded masterpiece featuring 233 colourless diamonds weighing a total of 106.93 carats. The one-of-a-kind creation worth $6.8 million was unveiled in Saudi Arabia for the first time ever. The diamond timepiece ushered in the new Mouawad Genève Watch Line, the first line of luxury watches to carry the Mouawad signature. The new Mouawad Watch Collection is now available in Mouawad Jeddah boutiques, with prices ranging from $8,900 to $49,000 for the Grand Ellipse collection and Sport Ville Collection and from $3,900 to $23,750 for La Griffe collection. The Mouawad Watch Line debuts with a collection of distinctive chronographs – the Grande Ellipse – and a collection of ladies Swiss quartz watches – La Griffe. These luxury wristwatches feature the remarkably detailed excellence of all Mouawad products aligned with the horological expertise of the master watchmakers at their Swiss workshops in Les Breuleux and Carouge. Alain Mouawad, Guardian of the Mouawad Watch Division, said: “Today marks another great achievement for Mouawad as the brand officially enters the luxury watch business. My family has been manufacturing watches under the name Robergé for over 40 years but the Grande Ellipse and La Griffe are the first and only collections engraved with the Mouawad signature”. Seen for the first time anywhere in Saudi Arabia, the Mouawad Snow White Princess Diamond Watch made its global debut at the Doha Jewellery and Watch Exhibition (DJWE) last year. The watch was entirely designed and realized in Mouawad Swiss factory and is another extraordinary example of the mastery, exquisite attention to detail and absolute artistry that the Mouawad name exudes. The Mouawad Grande Ellipse collection includes twelve sophisticated models, ranging from the more formal diamond-studded or plain rose gold Royales, to the bi-color rose gold and stainless steel Sport Villes, and the bi-color rose gold and titanium Sport models. – SG
