Public Security chief launches digital vehicle plate wallet service    'Action is in our nature': 4th Saudi Green Initiative Forum to be held at COP16    Pop hit APT too distracting for South Korea's exam-stressed students    Saudi Arabia's inflation rate hits 1.9% in October, the highest in 14 months    Mohammed Al-Habib Real Estate Co. sets Guinness World Record with largest continuous concrete pour    PIF completes largest-ever accelerated bookbuild offering in MENA region    Saudi Arabia signs renewable energy program with Azerbaijan, Kazakhstan and Uzbekistan at COP29    Australia and Saudi Arabia settle for goalless draw in AFC Asian Qualifiers    Human Rights Watch accuses Israel of mass displacement in Gaza amounting to war crime    Thousands of protesters march in Paris ahead of tense football match between France and Israel    Republicans win 218 US House seats, giving Donald Trump control of government    UN sounds alarm at Israel's 'severe violations' at key buffer zone with Syria    Order vs. Morality: Lessons from New York's 1977 Blackout    Saudi, Indian foreign ministers co-chair Cooperation Committee meeting in New Delhi    South Korean actor Song Jae Lim found dead at 39    Don't sit on the toilet for more than 10 minutes, doctors warn    'Marvels of Saudi Orchestra' to dazzle audience in Tokyo on Nov. 22    Saudi Champion Saeed Al-Mouri scores notable feat in Radical World Championship in Abu Dhabi with support from Bin-Shihon Group    Rita Ora is tearful in tribute to Liam Payne at MTV Awards    France to deploy 4,000 police officers for UEFA Nations League match against Israel    Al Nassr edges past Al Riyadh with Mane's goal to move up to third    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Filipino pilgrim's incredible evolution from an enemy of Islam to its staunch advocate    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Short-form video takes over TV viewership in KSA: Study
Published in The Saudi Gazette on 26 - 08 - 2019

RIYADH — As Saudi Arabia has grown its entertainment options, Snap Inc. has released a new study that provides valuable insights into the evolution of video viewership, mobile content, and entertainment trends in the Kingdom.
Snapchat commissioned the National Research Group, an independent market research company, to conduct a nationally representative study of 869 Saudi Nationals. The data shows that daily:
• Saudis watch online videos more than traditional TV with more than five in six (85 percent) viewing a short-form video (any video under 10 minutes) – by people they know at least once per day.
• 80 percent view premium short-from videos (professionally produced short video content) daily, while just 70 per cent of Saudi nationals say they watch traditional TV every day.
• Premium short-form videos in Saudi Arabia are watched most during the traditional prime-time TV slot between 1700-2300 and on average last 53 minutes.
• Of those surveyed, 93% believe mobile video helps them discover new and unique content and teaches them something new, while 91% agree it stimulates their mind, puts them in a positive mood, and gives them a chance to take a break from their daily lives.
The rise of these short, digestible professionally produced videos is both in response to, and a driver of, an increasingly "snackable" media culture in the Kingdom. It gives Saudi viewers the same high-quality experience in sessions of varying length whenever and wherever they desire.
Andy Pang, Head of International Marketing Science at Snap, said: "Saudi Arabians are some of the most avid short-form video consumers in the world. With one of the highest levels of mobile internet penetration in the world, and one of the highest social messaging and media usage rates in the Middle East, Saudi Arabia is poised for a mobile-optimized, short-form expansion that may even eclipse more established markets."
These mobile video viewership trends make Snapchat a popular video entertainment destination in the Kingdom of Saudi Arabia. Snapchat's video-driven Discover platform is seeing robust growth, with three out of every four Snapchatters watching Discover feed content every day.
"Snapchat's Discover's great success in Saudi Arabia stems in large part from the fact that, in collaboration with established broadcasters, publishers and content creators, we are developing innovative content that's made for mobile, while retaining all of the storytelling and emotional benefits of linear TV," added Pang.


Clic here to read the story from its source.