enabled local and cross-border delivery provider in the Middle East, has opened its doors to business customers and consumers in Saudi Arabia, as part of its expansion into four GCC countries. With demand for affordable, reliable, and convenient deliveries of online and in-store purchases, as well as parcels of all sizes from credit cards to furniture, increasing rapidly in the KSA, Shipa Delivery saw an opportunity to introduce its digital-first model that has enjoyed an enthusiastic reception in the UAE, the company's first and original market. From its base in Dubai, Shipa Delivery has already delivered more than a million packages and built a reputation as the region's most versatile, easy-to-use delivery provider. "Shipa Delivery was designed specifically for the Middle East market," said the company's CEO Borhene Ben Mena. "Our technology, customer service, and understanding of these markets are what set us apart. We make life simpler for businesses and consumers." E-tailers, banks, telecom providers, pharmacies and other companies selling online in the UAE and Kuwait have been engaging Shipa Delivery as a trusted partner for critical deliveries that require safe, reliable, and efficient handling. "These companies know their reputations are on the line with deliveries. Their delivery providers are often the only physical touch point they have with their customers, so everything has to go smoothly to ensure customer satisfaction," Ben Mena said. As well as simplicity in the booking process, Shipa Delivery will provide enterprises in Saudi Arabia with online dashboards, analytics, and APIs to aid in delivery management and performance analysis. The company also works with e-commerce businesses to streamline fulfillment activities, from warehousing through to delivery and payment processing. For end users, Shipa Delivery's benefits include two-hour delivery windows, an array of payment options, and a customer service staff available both online and by phone. The brand's pioneering digital-first logistics model, one of the first of its kind in the Middle East, leverages technology to provide live delivery status notifications and real-time tracking, improved address locations, digital self-service, and customized delivery and reporting. "We use technology to innovate, while looking through the eyes of the customer," Ben Mena explained. With the backing of Agility, one of the region's largest logistics providers, Shipa Delivery is capturing a growing share in the last-mile delivery market, which globally, was worth some $30 billion in 2018 and is expected to grow to $55 billion by 2025, according to The Market Reports. — SG