New Laws of Commercial Registration and Trade Names take effect on Thursday    Civil Defense warns of heavy rains across Saudi Arabia until Monday    Saudi Exchange suspends trading of seven companies over financial disclosure delays    New fleet of 76 public transport buses starts operation in Jeddah on Tuesday Environmentally friendly electric buses introduced for first time    Foreign investors are allowed to engage in real estate business outside Makkah and Madinah Commercial speculation should not be the purpose of real estate transaction    EU preparing 'further countermeasures' to protect its interest, von der Leyen says    Tesla sales plunge after backlash against Elon Musk    Musk's X is suing India, as Tesla and Starlink plan entry    Israel announces expansion of military operation in Gaza to seize 'large areas' of land    US cancels visa of Nobel Peace Prize winner Oscar Arias    Danish prime minister refutes US claim on Greenland on visit to the Arctic territory    Aubameyang fires Al Qadsiah into King's Cup final with stoppage-time winner over Al Raed    Cristiano Ronaldo joins Fatal Fury: City of the Wolves    Saudi Arabia welcomes trilateral border treaty between Tajikistan, Kyrgyzstan, and Uzbekistan    Swedish table tennis legend Jörgen Persson appointed head coach of Saudi national team    Danilo Pereira fires Al Ittihad into King's Cup final with dramatic stoppage-time double    Screen time in bed linked to insomnia, study finds    Mexico bans junk food in schools to fight childhood obesity epidemic    Sweet sales surge ahead of Eid as Saudi chocolate imports top 123 million kg in 2024    Saudi creatives shine at Jeddah's Fawanees Nights with art, fashion, and storytelling    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    King Salman prays for peace and stability for Palestinians in Ramadan message King reaffirms Saudi Arabia's commitment to serving the Two Holy Mosques and pilgrims    Bollywood star Saif Ali Khan 'out of danger' after attack at home in Mumbai    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Starbucks social impact agenda reaches out to thousands of young Saudis
Published in The Saudi Gazette on 24 - 06 - 2019

In line with the objectives outlined in Vision 2030 and the National Transformation Program, Starbucks Saudi Arabia plays its part in advancing towards empowering Saudi youths, investing in the Saudi market, and changing perceptions in the Saudi society about the value of work in the retail and services sector.
Now in its third year, Starbucks' social advocacy campaign has reached some milestones, with more than 365 youths receiving career training, the size of the Saudi workforce in the company rising to 485, and a growing numbers of young Saudi men and women changing their mentality and joining the retail and services sector in general.
Starbucks' national advocacy campaign consists of various training, employment, and social engagement programs targeting Saudi youths of both sexes. The company partnered with the Education for Employment (EFE), the leading youth employment organization in the region, to provide workforce entry programs called "Pathways to a Job" and "Opportunity Café" to provide Saudi youth with the skills and insight they need to enter the job market and fast-track their careers into the service sector. Under the two programs, more than 55 workshops have so far been held in Riyadh, Jeddah and Dammam, attracting more than 800 trainees.
Starbucks' Management Training Program (MTP) provides fresh Saudi graduates, both male and female, with the right tools and training that make them eligible for management roles at its stores. The program is focused towards empowering, nurturing and inspiring young Saudi individuals for suitable management level roles in the retail sector. So far, over 115 Saudis have graduated from the MTP.
On the barista level, the company offers its partners, who include 415 young Saudis, continuous on-the job training to get them immersed into the Starbucks culture and learn the company's values and procedures. The training helps these young partners improve their social skills and develop their future professional careers.
The leading coffee brand also designed an advocacy microsite https://www.starbucksforyouthksa.com/ar to streamline the hiring process and share its values as an employer and a consumer brand. The site offers updates, news, and job opportunities, making these digitally accessible to everyone. The average traffic to the site, which also serves as a hub for the company's efforts to further engage the Saudi community, increased to about 2000 visits daily.
Starbucks also collaborates with Saudi Social media influencers to help Saudi youth better understand Starbucks culture and employee profile and encourage Saudi youth to join the company and realize their full potential within the retail industry.
These programs have proved a great success as Starbucks works to achieve a 35% Saudization rate within the next two years.
"We are extremely pleased with what our social agenda has achieved to date," Rana Shaheen, Regional Communications and CSR Manager, Starbucks Middle East, said. "We will continue our extensive efforts to empower young Saudis through training and education and to remain an employer of choice for local youth."
Building on its global expertise and ethics and endeavoring to leave a positive effect on the Saudi society, Starbucks offers an enriching and lively working experience, providing its employees with the tools and skills they need to excel and progress in their careers and continuously engaging them and rewarding them for their efforts and helping them emerge as leaders.
Starbucks employees have inspiring success stories to share. Through social media videos and messages, they affirm that their job is an experience that goes beyond serving a cup of coffee to include building relationships, enhancing personal skills, and creating social change.
"Working for Starbucks was an opportunity for me to gain new experiences and address new challenges," said Hana Al Badr, who joined Starbucks a year ago and is now serving as an area manager with the company. "I love the atmosphere and feel happy serving people and mixing with them." She said the skills she learned at Starbucks would greatly help her in her future career.
Abdullah Al Ghareeb, who holds a BA degree in financial management and an English language certificate from the Canadian College in Vancouver, Canada, said: "I enjoyed the relaxed environment, which helps one develop his skills and promotes passion for work, especially since the work team and my trainer were very helpful." He added: "I am very pleased with and proud of working for a company that nurtures Saudi youths and helps build a brighter future for the Kingdom."
Starbucks advocacy program strongly ties the company to the Saudi society. It understands the society's issues and needs and actively addresses important workforce challenges and perceptions in the country, preparing Saudi youth for the economy and the jobs of tomorrow.
Starbucks is also committed to expanding and investing in the Saudi market. The company now has 195 locations with over 2200 employees, 485 of them Saudis. It plans to open new branches throughout the kingdom, and with the expansion plan, several job opportunities will be created, including outside the major Saudi cities.
"Starbucks is committed to Saudi Vision 2030," Shaheen stressed. "By Investing in Saudi youth education and training and expanding our presence in the Saudi market and supporting the development of the services sector in the kingdom, we act as a partner of the Saudi government towards achieving its transformational objectives, especially with regards to youth employment and empowerment."
This role that Starbucks has played since the launch of its national impact agenda in 2017 helped the leading global coffee company emerge as a respected brand, a responsible partner, and a role model that goes beyond commercial gains to develop and contribute to the community to which it belongs. — SG


Clic here to read the story from its source.