Saudi Arabian Airlines (SAUDIA), the national flag carrier of the Kingdom of Saudi Arabia, has launched a unique set of collector-edition amenity kits under the brand ‘Fly Through Our Heritage'. The new comfort kits provide a mosaic of colors and images which represent the features and cultural elements from five regions of Saudi Arabia: Southern region (Al-Qatt Al-Asiri Decorative Art), Eastern region (Al-Ahsa Pattern Decorative Art), Western region (Hejazi Rushan Distinctive Wooden Windows), Central region (Najdi Doors Unique Pattern and Decorative Art on Doors), Northern region (Sadou Fabric Craft). The new kits will be shared with guests flying on designated as well as long-haul routes, on flights with more than 7 hours of flying time. A collaboration with the Saudi Commission for Tourism and Heritage (SCTH), the kits have a strategic aim to showcase the various distinct colors and patterns unique to each region in Saudi Arabia. The two-year partnership allowed for content collaboration, but also set the course for building a framework in creating kits in an eco-friendly manner, using recyclable materials in the content and packaging. This approach will be cascaded to the rest of the onboard products SAUDIA features onboard. Included in the kits are: an eye cover, socks, ear plug, tooth brush and toothpaste, external collector bag, and an introduction leaflet with a brief on the architecture and heritage represented on each bag. As SAUDIA prepares for the upcoming summer season, three destinations have begun this month: Athens (Greece) on June 5; Malaga (Spain) and Marrakech (Morocco) on June 6, respectively. — SG
