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Samsung's latest innovations enrich lives of users
Published in The Saudi Gazette on 11 - 05 - 2019

In keeping up with the fast-paced lifestyle of Saudi consumers, Samsung Electronics Co., Ltd. provides the latest variety of smartphones and household appliances in 2019. Samsung is dedicated to enriching the lives of users with their multifaceted devices during the holy month of Ramadan to enable them to interact with their family, loved ones and friends on this blessed occasion and to promote a balanced and connected lifestyle.
These devices play an important role in users' everyday lives, especially in this holy month, for their use in enhancing social communication, celebrating beautiful moments and sharing valuable memories. Whether sitting down with the family for Iftar or Suhoor or capturing and sharing a group photo on social media, Samsung is facilitating these moments with their state-of-the-art smartphones and other devices. Samsung's household appliances also play an instrumental role in the Holy month with all the hustle and bustle of Ramadan preparations and events. Samsung's QLED TVs allow users to relax and enjoy watching their favorite Ramadan TV shows with family members, while Samsung's Twin Cooling Plus refrigerator can hold vast amounts of ingredients for users to prepare for the Iftar and Suhoor feasts and gatherings. The AddWash washing machine simplifies users' lives in Ramadan with its efficient time and energy saving features.
The Galaxy S10 is designed for those who want a premium smartphone with powerful performance and sets the stage for the next generation of mobile experiences. The S series has been increasingly demanded in the Saudi market for its advanced features in display, camera and performance that keep pace with the lifestyle of our modern customers. During this holy month of Ramadan, The Galaxy S10 will capture the most vivid and precious moments with family and friends. The Galaxy S10 is made with Samsung's best screen yet, the world's first Dynamic AMOLED display. As the first HDR10+-certified smartphone, the display delivers vivid digital content, and with dynamic tone mapping, consumers will see a wider range of color for a brilliant, realistic picture. A first for the S Series, Galaxy S10 offers an Ultra Wide Lens with a 123-degree field of view, like the human eye, so what users see is what's in frame. Galaxy S10 cameras are equipped with Artificial Intelligence to capture high quality pictures and videos, and with the Ultra Wide Lens, this makes it perfect for impressive landscape shots, big panoramas and even fitting the entire extended family into the photo.
Built with Samsung's latest innovations and upgraded essential features, the Galaxy A70 showcases a stylish design, large infinity display, enhanced triple camera, powerful battery and seamless connectivity. Featuring a 6.7" Infinity-U display along with the biggest screen in the Galaxy A portfolio to date, the Galaxy A70 provides a more immersive edge-to-edge experience to everyday activities. The Galaxy A70's enhanced triple camera comes with super high-resolution front and rear lens, that take bright sharp shots that never sacrifice on image quality no matter the surroundings or time of day. Users can make the most of their pictures with the Galaxy A70's Scene Optimizer that can recognize and intuitively enhance up to 20 scenes, bringing out the best in what it sees.
Samsung's 2019 QLED TV has come a long way since the simple black box of the past, transformed into an interactive device jam-packed with the latest technology and offering the best viewing experience with a harmonious balance between design and performance. Samsung's new QLED TVs add a charming aesthetic touch to the home with a slim design that allows the user to enjoy a high-resolution entertainment experience while maintaining a stylish home. Samsung's latest QLED TV also comes with a special feature called Ambient Mode, where users can display decorative content that blends into the room's décor. With this feature, the QLED technology has elevated the TV from simply being a display tool into becoming a masterpiece to give the home's décor a modern and elegant touch, especially with the festive Ramadan theme. Another innovation that facilitates customers' lives and their interaction with the smart environment during Ramadan is Samsung's One Remote Control, a universal remote that is equipped with a myriad of endless possibilities. Not only is it able to control the many devices connected to the QLED TV, this smart remote is even capable of delivering what users seek with voice command.
Samsung's innovative Twin Cooling Plus refrigerator proves extremely useful during the Holy month, as it keeps food fresher for a longer time, prevents mixed odors and maintains delicious taste, making it the perfect storage tool in the preparations for Iftar and Suhoor feasts. This high tech refrigerator comes with 5 customizable modes including: regular mode, energy saving mode, vacation mode, fridge max mode (extra space), and mini fridge mode. These different modes come in handy during Ramadan, making it easy to store and accommodate the greatest amount of groceries without the hassle of shopping constantly.
Samsung's all-new AddWash washing machine provides the ideal solution for the extensive laundry process during the month of Ramadan. With its new and innovative technology, it allows users to add any forgotten items, new clothes, more laundry detergent or fabric softener at any time during the wash cycle without having to turn off the washing machine, enabling users to save more time and energy in the busy Ramadan period. — SG
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