FILMMAKER Ram Gopal Varma has said that he derived the idea for his latest film ‘Phoonk' from a Hindi news channel which telecasts stories on black magic. “I was amazed to know such programmes got heavy current of interest and decided to make a film on black magic,” Varma said at the movie's promo. Varma also said his latest film ‘Phoonk' has been released at a time when Bollywood was desperately seeking a different kind of movie. ‘Phoonk' is about Rajeev, a successful construction engineer with loving wife, and two children aged 10 and 8, who doesn't believe in the dark forces until an evil is let loose in his happy home, threatening to destroy his family and shake up the very foundations of his convictions and belief systems. “'Phoonk' is a concept film rather than focused on star cast like other Bollywood movies,” Varma said. When pointed out that the film was getting a mixed response, he said, “content matters more in a movie and ‘Phoonk' is a concept film.” He said earlier only Hollywood was supposed to make concept films, but ‘Phoonk' will now definitely change this perception. The maker of hits like ‘Satya', ‘Sarkar' and ‘Company' said, his new venture was to encourage filmmakers to adopt ideas of concept movies.