the only event of its kind in the Middle East – on April 11-13 at Dubai Festival City. The exhibition attracts a wide range of participants from various related sectors which is specialized in sleep services and technologies all from GCC countries: mattress manufacturers, sleep technology and accessories , bedspreads, international suppliers and distributors of sleep aids and equipment. The exhibition will serve as a platform to highlight all their products and innovations it will also display the latest technologies, products and solutions for companies and individuals. Many accredited trainers, psychologists, specialists and doctors will highlight the issue of lack of sleep, which is a phenomenon that is alarmingly growing. "We are aware of the growing need in the region for such events because of the increasing number of sleep disorders and related diseases, and the increasing number of people trying to find solutions in order to enjoy a healthy sleep experience," said Taher Patrawala, director of Media Fusion. The exhibition is sponsored by the Sleep Care Zone, dedicated to sleeping and services in the sleeping market. Professional consultants, yoga classes, spa centers and specialty products will be there to help visitors to achieve a great sleep experience. In addition, the exhibition will feature a series of interactive panel discussions, motivational dialogues and presentations, providing visitors a better understanding of sleep and its importance, as well as reviewing the most important trends in the sector. The exhibition will feature a two-day professional conference with two world-class experts addressing : healthy sleeping habits and the role of sleep design; technological trends that lead the sleep sector; Pregnant women, children and infants, to name a few. Those wishing to attend the exhibition or the conference can access and register through www.sleepexpome.com — SG